David Crow

Connector of dots. Maker of lines. Rider of slopes.

social+media

Social Media Group – Manager, Influencer Outreach

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Toronto, ON

We’re looking for a passionate social media practitioner to join our growing team.

Based in our Toronto branch office, you’ll be responsible for providing top-notch service to some of North America’s leading brands.

As a Manager in our Influencer Outreach team, you’ll get to do leading-edge work surrounded by some of the best and brightest folks in the business. It’ll be your job to help develop and deliver strategies, campaigns and programs for our clients.

At SMG, we practice applied social media, not theoretical. Our clients appreciate that our expertise is real and market-tested and that we offer a unique perspective as a pure-play social media agency.

We’re looking for candidates who:

  • are excellent communicators
  • have experience providing client service
  • have worked in the social media space
  • actively participate online
  • are looking to have a remarkable experience doing phenomenal work

At SMG we value honesty, curiosity, innovation, invention, excellence and partnership. Our mantra is to add value in all our interactions at every opportunity. We treat each other and everyone else with respect. And we have a tonne of fun together!

If you’re interested in applying, please check out the job description and send your resume and cover letter to maggie [at] socialmediagroup [.] com and leona [dot] hobbs [at] socialmediagroup [.] com. Please make sure to include links to your websites and profiles on social networks.

radian6 – Director of Business Development

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Flexible Location

radian6 Radian6 is in search of a top performing, senior business development resource who will oversee and execute on our strategic partner and channel development strategy.
Job Requirements:

  • Proven track record in B2B partnership development and management with minimum 5 years related experience;
  • Demonstrated ability to develop and maintain partner relationships;
  • Demonstrated success in driving revenue via partner relationships and channels;
  • Post-secondary education.

Skills and attributes:

  • Excellent presentation and communication skills,
  • Ability to develop detailed product knowledge quickly;
  • Technically-proficient with the ability to conduct technical architecture discussions with potential partners;
  • Ability to interact directly with senior executives in partner and customer organizations;
  • Tenacity, drive and the competitive desire to succeed in a start-up environment;
  • Familiarity with social media and social networks preferred, not required;
  • Resourceful and creative troubleshooting skills;
  • Outstanding time-management skills;
  • A well developed sense of humor.

Sound good to you?  If you’re interested, let’s connect ,and we’ll tell you more.

If you are interested in working with a strong team in a dynamic, leading-edge environment, send your resume to:

[email protected]

Groundswell: Application to Gauge Social Networks Attitudes

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Thank you Beet.TV.

There is a lot of interest in tap into the wealth of behavioural data that is unlocked by social media applications. There has not been a lot of tools that really go beyond traditional demographic or web analytic measures.

Groundswell is Forrester Research’s new tool for understanding the social media ecosystem of: Creators; Critics; Collectors; Joiners; Spectators and Inactives. Groundswell provides some initial breakdowns using basic demographic data (Age; Country; Sex) to identify the composition of the social group according to their Social Technographics® and compared to the general population.

Interesting stuff. Unfortunately there is no data about Canada.

It’s tied to the release of Charlene Li and Josh Bernoff‘s book of the same name, Groundswell: Winning in a World Transformed by Social Technologies. I’m really curious at how much data they collected, it’s probably better than most anecdotal evidence but the quote from book site is a little nebulous:

"hard consumer data and experience with dozens of companies"

Apparently it’s based on "65 corporate examples including 25 full case studies". But it’s interesting to begin to build a profile of the audience and the general archetypes. This basic level of research is designed to get you to purchase additional research from Forrester. And it’s a very good start. I wonder how many media startups are not able to provide similar basic demographic details about their audience. What happens when we move beyond CPMs and CPCs? At Nakama, the behaviour analysis tools were very immature, probably a contributing factor to our failure, but we understood to build a "mobile social community" we needed to understand who was using our site, from where and what they were doing on the site. In our case, it turned out that it was to upload pictures of their wangs (yep, not their Wangs). It would have been very interesting to have build our strategies and tactics on the understanding of the social media ecosystem provided by Groundswell.