David Crow

Connector of dots. Maker of lines. Rider of slopes.

marketing+jobs

FreshBooks – Community Manager

by

Toronto, ON

We want to create the world’s largest, most active and most valued network of freelancers and very small business owners in the world. And we want them to share, network, support, learn and work with each other. If you like enabling and bringing people together… then we’d like to bring you in to be our Community Manager.

With over 800,000 new users since our launch in 2004 FreshBooks has developed one of the largest networks of super smart freelancers and very small business owners. Our customers are professionals who take pride in their work and value customer relationships — and we like’m a heck of a lot. And while we certainly help them enjoy their invoicing… we’d like to help them out a lot more by connecting them with each other so they can share and learn together as a community.

As our Community Manager you will be responsible for having our customers meet with each other online and offline.

We will be successful if:

  • FreshBooks customers:
  • Are sharing and communicating with each other online in droves
  • Are networking and building their businesses together
  • In local markets are self-organizing to meet with each other to collaborate and network
  • You have:
  • Crafted and executed on this plan with minimal supervision, tons of passion and with excellence
  • Enlisted the resources of our most passionate and professional customers to help run the entire thing
  • Extended this network beyond FreshBooks users to attract other freelancers and small business owners
  • Significantly raised the bar for word of mouth referrals even higher
  • Built the largest, most active and most valuable network of freelancers and very small business owners

What you’ll need to have:

  • A proven track record of building self-sustaining customer communities/networks
  • The desire to start from scratch and make it all happen
  • Keen and intuitive passion for helping small businesses help each other
  • The ability to effectively enroll and enlist people in your efforts
  • A love of working with teams
  • A flair for inventiveness combined with a strong ability to organize and execute

If creating outstanding customer experiences and a passion for organizing and bringing communities and people together is what makes you tick send us your resume. Cheers!

Social Media Group – Manager, Influencer Outreach

by

Toronto, ON

We’re looking for a passionate social media practitioner to join our growing team.

Based in our Toronto branch office, you’ll be responsible for providing top-notch service to some of North America’s leading brands.

As a Manager in our Influencer Outreach team, you’ll get to do leading-edge work surrounded by some of the best and brightest folks in the business. It’ll be your job to help develop and deliver strategies, campaigns and programs for our clients.

At SMG, we practice applied social media, not theoretical. Our clients appreciate that our expertise is real and market-tested and that we offer a unique perspective as a pure-play social media agency.

We’re looking for candidates who:

  • are excellent communicators
  • have experience providing client service
  • have worked in the social media space
  • actively participate online
  • are looking to have a remarkable experience doing phenomenal work

At SMG we value honesty, curiosity, innovation, invention, excellence and partnership. Our mantra is to add value in all our interactions at every opportunity. We treat each other and everyone else with respect. And we have a tonne of fun together!

If you’re interested in applying, please check out the job description and send your resume and cover letter to maggie [at] socialmediagroup [.] com and leona [dot] hobbs [at] socialmediagroup [.] com. Please make sure to include links to your websites and profiles on social networks.

Tucows – Director of Marketing

by

Toronto, ON

We’re looking for someone to head up the Marketing Team at Tucows.

Reporting to Ken Schafer (VP Marketing and Product Management), you’ll play an active role in developing the marketing and communication strategies for the company.  Your goal is to energize and enable a marketing team of seven campaign, community, content and communications specialists in order to help them meet all the marketing and communications needs of the company is most of it’s lines of business.

US

At Tucows, we believe the Internet is the greatest agent for positive change the world has ever seen. We know that people find the Internet complex and confusing, so our work is to make things simple and reliable. We’re big on innovation and creativity and believe it is found in every employee, customer and partner we have. And we know that through teamwork we can achieve remarkable things.

Don’t know Tucows? We’re one of Canada’s oldest and most successful Internet companies and our services have customers in over 150 countries.

OpenSRS manages over eight million domain names and millions of email boxes through a reseller network of over 9,000 web hosts and ISPs. Hover is the easiest way for individuals and small businesses to manage their domain names and email addresses. YummyNames owns premium domain names that generate revenue through advertising and resale to marketers and entrepreneurs. Butterscotch.com is an online video network building on the foundation of software and solutions available at tucows.com since 1993.

Our offices in the Liberty Village district of Toronto are home to over 150 passionate and dedicated Tucows’ team members.

You can find out more about us and our brands by visiting our corporate website.

YOU

You are passionate about the Internet – if you aren’t, you won’t like working here.

You’ll bring at least five years experience in Internet marketing management with you and you’ll have a proven ability to drive business forward while continuously improving the value of everything you and your team touches.

Working in a fast-paced team environment won’t scare you. In fact you’d be willing to say “change is my friend” and actually mean it. You present ideas clearly, concisely and always keep an eye on the business benefit of those ideas. You’ll be able to tell us how being self-directed and proactive has been key to your past success and point to ways you’ve been a creative problem-solver and communicator up and down organizational hierarchies.

If you have experience with B2B or channel marketing it will be a strong asset to you in this job.

You could very well have a college diploma or university degree in marketing, communications, or business but you’ve probably learned more from reading and writing blog and Twitter posts than from those degrees.  In fact, if you don’t have an active blog, twitter feed and other social media outlets for your passion for the Internet you’ll have a hard time convincing us you’re right for this gig.

THE GIG

You’re the brain and heart of everything that happens in marketing and communications at Tucows.  You engage with your team to develop goals for and then implement projects in the four key areas we see as essential for marketing this century:

  1. Campaign Marketing including; lead generation (SEM, SEO, email marketing, online ads, webinars, etc.), new reseller sign-up, upsell and retention, sales collateral, etc., as well as data integrity within salesforce.com and ExactTarget databases
  2. Community Building including; community engagement (company blogs, micro-blogs and forums), community outreach via social media, social media monitoring, developing and maintaining an active customer advisory council, etc.
  3. Content Creation including; web site content, screencasts, webcasts, technical documentation, service bulletins (via email, web site, salesforce.com), service status communications (status page, email, twitter, rss, internal war room management), etc.
  4. Communications including; events and tradeshows, corporate media releases, line of business media releases, media outreach, media inquiries, crisis communications, investor relations, etc.

Most importantly, you’ll be happy to roll up your sleeves and do actual work to help move these goals forward.

If this sounds like your dream job, cruise on over to our site to read all the details and drop us your application.

RBC Asset Management – Digital Marketing Associate

by

Toronto, ON

Position Purpose

Please note this is a contract opportunity for between 6 and 12 months with the possibility of renewal.

  • The primary purpose of this position is to design and maintain the front-end of RBC AM public and private web properties (Internet, intranet, advisor and GFS sites) for marketing and communications initiatives within RBC Asset Management
  • Responsible for the overall look and feel of all web properties, create elegant, useful and usable designs that unite, engage and bring value to user experience, provide expertise in usability and solve visual problems and noise
  • The desired impact of the role is to increase user satisfaction across all web properties, to drive sales of investment products and retain existing clients and assets
  • Ability to deliver a superior online client experience for sales force and clients, drive revenue and efficiency while delivering the required key messages

Responsibilities

  • Responsible for updating all the web properties for RBC AM including the Internet, intranet, advisor, direct and GFS sites
  • Respond to ad hoc requests within desired timeframes
  • Maintain high standards of quality control for all websites
  • Ensure consistency between information posted on all websites, email communications and web components
  • Effectively translate Product and Marketing intelligence into online concepts
  • Ensure that the online client experience is efficient and ensure that RBC AM key messages are highlighted where appropriate
  • Develop a strong understanding of various design techniques and multimedia formats – audio/video
  • Continuously look for ways to improve the online client experience through leverage of the expertise and knowledge of the Online Strategies, Web Properties and Applied Innovation groups
  • Work with external vendors in the execution of any project elements that have been outsourced;
  • Keep up-to-date with new media and marketing strategies, design trends and practices
  • Experience executing online marketing strategies
  • Work closely with other RBC AM team members to develop innovative new online experiences for both staff and clients, to deliver the RBC AM story

Key Relationships

  • Peers on the Enterprise Sales, Product, Marketing & Communications teams.
  • Liaise with members of RBC AM team to meet key deliverables.
  • Liaise with Online Strategies and Web Properties groups to leverage best practices.
  • Liaise with vendors and agencies.

Time Allocation

  • Creative web design, audio/video editing – 90%
  • Process development / improvement – 10%

Job Requirements

  • 1-3 years online marketing experience (financial services preferred)
  • Strong design style, including creative design solutions within the constraints of the project or brand standards
  • Graphic design and multimedia experience – conceptual design, creation of creative and multimedia solutions
  • Ability to effectively use the following design programs: Adobe Creative Suite Flash, Photoshop, Illustrator
  • Knowledge of HTML and CSS
  • Ability to work effectively both independently and in a team environment
  • Ability to work within tight timelines and to prioritize multiple responsibilities
  • Attention to detail, project management and organizational skills
  • Demonstrated strong interpersonal skills
  • Familiar with technical issues of web development (web standards and accessibility)
  • Excellent oral and written communication skills, including the ability to interpret technology for non-technical users
  • Experience with social networking, community-based sites, and Web 2.0 a definite plus
  • Proficient in MAC OS – based design programs including Adobe Photoshop and Adobe Flash
  • Please supply a URL for your online resume or portfolio.

Education

  • BA/BS

Special Conditions

  • Contract

Diversity

Diversity in the workplace, one of our shared values, lies at the heart of our rewarding, open, supportive and inclusive work environment. We respect and respond to the many competing and evolving priorities in our lives so you can focus on what you can do best – put clients first.

Apply

Apply online

Brightspark – Senior Marketing Manager

by

Toronto, ON

Brightspark 3.0 Inc is focused on building, launching and operating revenue generating Internet businesses. We’re in search of a Senior Marketing Manager with solid, proven software and Internet marketing experience.

Experience

  • Minimum of 10 years experience working within the software development and Internet/Web 2.0 sector, with a clear understanding of the Marketing related processes in taking multiple projects to market in a development environment.
  • Proven Product Marketing experience with an understanding of what it takes to translate product marketing into projects, and ability to manage the end-to-end product management life cycle across a number of projects.
  • Solid experience in having strategized and driven the PR, Product Marketing and Marketing Communications process and the relative components that goes along with each.
  • Demonstrated ability and experience in managing people both internally, as well as external vendors and contractors.
  • A guru in having past ‘Marketing’ experience preferably within an Internet/Software Development company, with an understanding of the development product life cycles, plus proven experience in a startup environment.
  • You have a passion for the technology world and flourish by living immersed within the world of technology. Knowledge and experience with social networking, search optimization and Web 2.0 are additional key components for this role.
  • Self-starter, entrepreneurial approach. You need to be very well organized and function comfortably under pressure in a fast-changing environment.

This role requires a personality that is able to equally balance their ability to address and support the needs of the product definition, development, sales and web implementation teams.

A team player who knows how to get the best out of everyone, can work cooperatively with others, with a complete passion and ability to function well according to the varied requirements and constant-changing environment. You know to function well in a start-up environment

If you are interested in working with this very experienced team in a dynamic environment, please send your resume to [email protected] and refer to Job #: 114.

Kenna – Senior Art Director

by

Mississauga, ON

kenna The Kenna Group is a full service Customer Management Agency that provides end-to-end solutions for optimizing its clients’ customer relationships. Using problem-solving skills and technology, Kenna helps clients develop an integrated, measurable and profitable approach to relationship management.

The Senior Art Director, in collaboration with the Creative Director, conceptualizes and develops creative ideas and oversees the design and visual look of the final product. They will present creative concepts internally, contribute to internal brainstorm sessions and present externally at creative client briefings. They will generate and execute creative solutions for clients while ensuring creative cohesiveness of the product from concept to production.

Responsibilities

  • Develop strategic visual solutions that deliver on communication objectives and the brand in partnership with a copywriter
  • Work as part of a multi-disciplinary team
  • Work within budget parameters
  • Attend all internal creative meetings and presentations
  • Present work to internal and external clients with effect and passion
  • Work with Creative Director to develop and design layouts and creative boards for clients
  • Prepare art direction style guide and propping lists for Producers and style out meeting
  • Must review first and final colour Proofs falling between weeks 6 and 3
  • Participate with creative briefs and brainstorms
  • Oversee the graphic design team including design production, promotion and advertising production
  • Accountable for managing the timelines as well as ensuring the effective prioritization of all projects under your care.
  • Leading in-house designers and freelancers as well as directing outside support services
  • Provide art direction and execution of Graphic support
  • Communicate all progress and/or concerns to the team in a timely and efficient manner as it relates to any work under your care
  • Maintain knowledge of new technologies within your area of expertise

Requirements

  • Degree or Diploma or equivalent combination of relevant experience and education. Education in Graphic Design preferred
  • 8 – 10 years experience in the industry specifically in digital and/or graphic design
  • Proficient with MS Office and design products: Quark, Photoshop, Illustrator, Lettershop and web media programs
  • Able to present ideas/creative to clients
  • Able to produce creative ideas appropriate for the marketing channel and project
  • Strong time management skills to manage multiple projects within a deadline oriented environment

Apply

Anyone interested to send a copy of their resume to Wendy Smith at [email protected]