The team at KISSmetrics has provided a B2B Marketing Guide infographic. Some of the facts I found interesting:
- 85% of B2B marketers invested in event marketing in 2010
- 28% of this group plan to increase their event marketing investments in 2011
- 69% of B2B marketers intend to try new digital marketing approaches in 2011
Lots of great stuff. Make sure you also check out A Startup Marketing Framework by April Dunford and 10 Marketing Lessons for Early-Stage Tech Startups by Mark Suster. Great contexts to better understand B2B Marketing.
