Originally from Workopolis.com
toronto.com is owned by Torstar Digital, a new division within Torstar Corporation charged with leading the company's new media businesses. Torstar Digital's mission is to cultivate brands that connect people and businesses through the use of the internet and new media. Torstar's portfolio of world-class internet sites currently includes workopolis.com, toronto.com, thestar.com, Livedeal.ca and a mix of other regional sites.
toronto.com is the leading city site for people looking to live, shop and visit Toronto. The company has a young and dynamic culture, focused on the reinvention and evolution of its established web service. We are currently seeking a talented:
Marketing Manager
The ideal candidate is highly self-motivated, energetic and tech savvy. This position reports directly to the Toronto.com Director, Sales and Marketing.
Reporting directly to the toronto.com Director of Sales & Marketing, this person will provide overall marketing communication and analytics support for toronto.com. In addition the individual will design and follow through on local, grass roots marketing programs including; public relation campaigns, summer student programs, industry specific events, direct mail initiatives and more….
Accountabilities
- Coordinating search engine optimization & search engine marketing for toronto.com
- Developing and tracking newsletter, guide & email programs
- Developing and tracking PR & advertising
- Developing, valuing, coordinating, and measuring sponsorship programs
- Analyzing and reporting marketing communication program results
- Supporting product development manager, sales director, and editorial manager in development of toronto.com site and sales initiatives
Key Responsibilities
- Administers toronto.com marketing budget
- Develops, delivers, and measures annual marketing communication plan and tactics
- Leads search engine optimization and search engine marketing improvements for toronto.com
- Leads coordination, improvement and measurement of newsletter, guide, and e-mail programs
- Develop strategic & tactical PR campaigns
- Evaluates, recommends and executes sponsorship programs
- Leads coordination and analysis of on-site surveys and user research
- Supports development of sales presentations, support materials, and key messages
- Provides user perspective and analysis to support toronto.com site development
- Develops and shares monthly brand tracking document
Desired Knowledge and Experience
- University or College Degree (Business or Communications preferred)
- 3-6 years experience in marketing (preferably in SME market)
- Preferred experience in technology industry
- Experience in search engine optimization and search engine marketing
- Experience developing marketing communication programs
- Experience developing sales messaging, presentations and support materials
- Experience developing sponsorships and coordinating events
- Experience in online survey design and research coordination
- Strong written and verbal communication skills
- Understanding of web analytics
- Understanding of industry trends, online advertising trends and internet best practices
Desired Personal Attributes
- Enthusiastic with a passion for excellence
- Comfortable with technology
- Experience in Local Marketing
- Collaborative/team player
- Analytical
- Detail-oriented