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David Crow

Connector of dots. Maker of lines. Rider of slopes.

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Sobeys – Marketing Manager – Web # 08-1105

by davidcrow

Sobeys Inc., is a leading national food distributor committed to being the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. The Company is represented principally under the banner of IGA , Sobeys and Price Chopper.

Sobeys Inc is a Canadian food retailer with sales in excess of 13 billion dollars. We are proud to have served communities in Canada for 100 years. Our company vision is to be the most worthwhile experience for everyone who touches our business.

Sobeys has many opportunities for talented business professionals as we continue to grow. We are recognized as a leader in our industry and we offer a fast-paced work environment where individuals regularly face new challenges.

We have an immediate opening for a Web Marketing Manager within our Corporate Brands team located in Mississauga, Ontario. Reporting to the Director of Customer Relationship Marketing, the Web Marketing Manager is accountable for the marketing collateral on the Sobeys web site. Specifically for this role, the responsibilities include

Primary

  • Identify web development opportunities and create strategic, interactive e-marketing plans designed to enhance customers’ web experience and meet business objectives
  • Facilitate development, execution and management of online customer relationship management (CRM)/loyalty programs
  • Work with internal and external resources to manage image library for national and regional marketing groups: coordinate photography, ftp image placement, creation of DVDs and CDs
  • Collaborate with cross-functional teams to execute integrated marketing plans and ensure the success of day-to-day operations
  • Work with digital and media buying agencies to develop vertical e-marketing plans including development of online banner ads
  • Work with external web hosting resource to ensure secure, uninterrupted website presence
  • Create and manage content and graphics for Corporate Brands Intranet web pages
  • Manage web development budget
  • Manage website product database
  • Generate and analyze web reports to report on effectiveness of web initiatives, and quantify customer web experience making fact based recommendations for continuous improvement

Secondary

  • Work with IT department to ensure web security and strong web hosting infrastructure
  • Work with legal department to ensure lawful execution of website deliverables, as required
  • Work with digital agency to ensure delivery of comprehensive statement of work (SOW) documents
  • Work with internal and external resources on graphic web designs and content generation
  • Manage webmaster resources and ensure timely delivery of cost estimates, project plans and change requests

Requirements

  • 5+ years experience in e-marketing/commerce
  • Ability to determine and leverage consumer insights in the development of strategic e-marketing plans
  • Demonstrated ability to take initiative and handle multiple complex projects, in a fast paced environment
  • Detail oriented
  • Exceptional organizational and project management skills
  • Strong interpersonal skills
  • Previous experience managing and coaching direct reports
  • Proficient in Microsoft Office applications: Outlook, Word, Excel, PowerPoint, Adobe Illustrator, Adobe Photoshop
  • Bi- lingual (English and French) communication skills an asset
  • Strong MS Project skills also an asset

Close Date: 2007-10-16

Apply

Please apply online at: http://sobeys.cvmanager.com/vj.asp?region=qc&lang=e&jobid=2354&sid=269

Posted on October 4, 2007 Filed Under: Jobs

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