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David Crow

Connector of dots. Maker of lines. Rider of slopes.

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Ambient Vector, Inc. – Marketing Lead

by davidcrow

Ambient’s building a direct-to-consumer mobile service. There are a lot of similarities here with online marketing, and so the ideal candidate is someone who’s been working in this space for a while. We need someone who understands online marketing, how to use blogs and social networks as ways to seed a marketing message, and wants to take on the challenge of building and positioning a brand in the global mobile market. It’s a big role, but would be terrific for someone with the right background, looking for a great challenge.

Goals

  • Build a consumer-facing brand online.
  • Build a global audience of mobile subscribers.
  • Partner globally with carriers, advertisers, other online
    properties, handset vendors, etc. to do so.

    Responsibilities

  • Foster the success of the business via efficiently managing all
    aspects of the marketing mix.

  • Build brand awareness and meaning within the relevant target,
    acquire customers, promote trial, retain customers and maximize
    profitability.

  • Manage all partnership and agency relationships (ad agency, PR
    agency, media buying agency, distribution and promotional partners
    and others).

  • Monitor and manage against agreed to critical success factors.
  • Work as a key member of the management team.
  • Recruit, manage and retain team members as required.

Key requirements

  • Bias to execute: Ability to move from high-level strategy to lower-
    level execution and back, and thrive on it.

  • Experience Internet/interactive marketing and major interactive/ad
    agencies.

  • Needs to get blogging, social networks, content sharing (Flickr,
    etc.).

  • Minimum 5 years of increasing experience in a consumer marketing
    role, preferably in a technology or internet based company.

  • Passionate about technology and customer experience.
  • Comfortable in a fast moving start-up environment.

To apply

Send email to [email protected] with subject “Marketing Lead”.

Posted on August 14, 2006 Filed Under: Jobs

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