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David Crow

Connector of dots. Maker of lines. Rider of slopes.

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RBC – Manager, E-mail Design & Development (Contract) – Online Strategy and Client Experience

by davidcrow

This is a contract position with an expected duration of 8 months

This position reports to the Manager, Enterprise Online Communication Strategy and is responsible for managing the production of integrated, effectively designed and measurable e-mail campaigns for RBC businesses. The Manager, E-mail Development ensures: timely delivery of e-mail development while consistently providing the highest level of quality and accuracy; that necessary processes and applications are in place for e-mail production; that e-mail campaigns are executed according to regulatory, industry and RBC standards. Key responsibilities include:

  • Manage e-mail creative and campaign production
  • Create initial design and code e-mails and associated landing pages
  • Program e-mails designed by others
  • Manage deployment and testing of e-mail deployments including uploading data into system, liaising with deployment specialist and business stakeholders and working with specialist to address any data or deployment issues
  • Coordinate deployment, testing and reporting of emails deployed by 3rd party vendors
  • Govern content and production of e-mails, ensuring adherence to brand, privacy and security policies and production and deployment processes
  • Regularly review and revise existing e-mail standards/processes and determine new e-mail production standards, processes and procedures as required
  • Occasionally design and develop ads for website and coordinate posting of such ads on internal sites
  • Perform occasional graphic design and coding work for RBC web properties
  • Responsible for coordination of day-to-day details of e-mail campaigns such as call centre notification, translation, stakeholder approvals, etc.
  • Support development of enterprise e-mail marketing program including scoping, planning and implementation
  • Perform industry research regarding e-mail best practices and standards both from a marketing, technical and privacy perspective

Requirements

  • Post-secondary education preferred; A combination of education and experience will be considered
  • Minimum 3 years of experience in web design and development, preferably including e-mail marketing
  • High level of proficiency in HTML (i.e., Hard coding experience/ability required)
  • High level of proficiency in design and use of following software: Photoshop, Illustrator and Dreamweaver
  • Knowledge of most mainstream e-mail clients and message formats
  • Fastidious attention to detail
  • Proven ability to prioritize while under pressure
  • Strong organization and time management skills

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Posted on May 11, 2006 Filed Under: Jobs

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