Seth Godin has an excellent series on marketing and product adoption:
- Part 1: The Myth of of the Product Adoption Lifecycle
- Part 2: Inertia and the White Food
- Part 3: The Cutting Edge?
He provides a contrarian view of the adoption of products and services. These were ideas that seemed counter-intuitive but similar to my experiences. Every marketer who thinks they understand product adoption should read these articles, they provide a different viewpoint from traditional marketing.
Marketing is now (potentially) much, much cheaper. But that doesn't mean it's easy. The challenge now isn't to raise a whole bunch of money. The challenge is to invent a product or service or idea or meme that's so compelling that the tiny green portion of the curve, the geeks in whatever market you live in, can't ignore what you have to offer. That, and once they adopt what you’ve got, they can't help but spread it.
That's not easy. No one ever said it was. But that's the challenge anyone with a business to grow or an idea to spread has to overcome.
Creating a product, service, idea or meme that is so compelling that your market can’t ignore what you have to offer. Albert and BubbleShare are trying. Alec and Iotum are trying. David and Jason are succeeding. Be great!