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David Crow

Connector of dots. Maker of lines. Rider of slopes.

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Eye Tracking & Page Layout

by davidcrow

The Poynter Institute has released the results from their Eyetrack III and the results for homepage layout map very closely to previously reported data from SURL.

Eyetrack III Homepage Eye Tracking movements

Originally from http://www.poynterextra.org/eyetrack2004/images/eyemovement.jpg

These results lead to a common UI schema for corporate sites, the question becomes knowing if (and when) to break the rules. The VW site breaks from these rules, and I can always find what I am looking for. I guess know when and how to break these rules effectively is the difference between the art and the science of web page design.

Courtesy of Ryan Feeley

Posted on October 11, 2004 Filed Under: Articles

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