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David Crow

Connector of dots. Maker of lines. Rider of slopes.

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Will it fly?

by davidcrow

Evan Williams has written my favourite post of 2007. Every entrepreneur should have a quick read about how to evaluate their product ideas. The discussion that I often have with folks about product ideas is “find a problem that solves a problem that a lot of people assign value to a solution”. This is a really superficial description and Ev provides a really great breakdown for evaluating new product ideas.

  1. Tractability – How difficult will it be to launch a worthwhile version 1.0?
  2. Obviousness – Is it clear why people should use it?
  3. Deepness- How much value can you ultimately deliver?
  4. Wideness – How many people may ultimately use it?
  5. Discoverability – How will people learn about your product?
  6. Monetizability – How hard will it be to extract the money?
  7. Personally Compelling – Do you really want it to exist in the world?

Posted on December 17, 2007 Filed Under: Articles

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