My close friends John Morkes and Lynn Pausic from Expero, Inc. are hosting a training session about writing for the web. John is the primary author on much of the original research that Jakob Nielsen used as part of the Writing for the Web. John continues to work with the Nielsen Norman Group as part of the User Experience Week teaching Content Usability 1 and Content Usability 2 tutorials. John is also one of the funniest people I’ve ever worked with. If you’re looking for practical corporate training that can double the effectiveness of your site, this is the session for you.
This tutorial teaches how to create Web content that is useful, usable, and appealing. Rewriting text according to our guidelines can more than double the usability of a site, intranet or applicationâ€”and can have a significant impact on an organization's revenue growth and cost savings.
Attend this tutorial to learn and discuss the very latest research and guidelines on content usability (see topics below). You'll also learn how to create and evaluate content with special techniques, develop content style guides, define content metrics, and gauge content usability's return on investment (ROI). As time permits, we will review content examples that you suggest.