The folks at KISSMetrics and oneforty have co-produced a great infographic about Social Media Monitoring Tools. Great to see my friends BackType, PostRank, HootSuite and Radian6 mentioned. The guys at Lymbix need to do a little more work acquiring customers with TweetTone, maybe next year. There article ended with some interesting observations about the Social Media Monitoring marketspace including:
- Relationship with vendor was noted as the least important factor in selecting a social media monitoring tool, while metrics were seen as the most important. Why do you think that is?
- The vast majority of people said their budget for a social media monitoring tool was less than $500/month. Many tools start at $500/month. What ways can social media professionals prove the value of their efforts to get more budget for measurement/management tools?
- Most people responded with indifference toward their choice of a social media monitoring tool – 60.1% said it was “okay” and that they’d try something different if it came along. What features would your ideal social media monitoring tool include? If you’ve already discovered it, which one is it and why?