Give customers choice

Mark Relph has been talking about Choice and Flexibility (part 2) for customers. Today with the announcement of Windows Azure you can start to see how Microsoft is trying to offer the rich user experience choices and the choice of infrastructure, on premises or in the cloud, for developers, IT Pros and ultimately consumers.

choiceandflexibility

What you get is the opportunity to figure out what is right for you, your developers, your organization, your customers and your applications. The goal is to provide designers and developers a common set of Services that can be mixed an matched. If your a startup, you can decide to keep your application, infrastructure and services in the cloud leveraging the ability to instantly scale your applications and manage your costs. If you are an existing company with a large IT investment, you can leverage your existing corporate infrastructure layering in the pieces that allow you to grow or reduce your costs through the economies of scale offered by the cloud services.

You can start see the applications and tools that Microsoft has been shipping in context. Internet Explorer 8 is a tool for accessing software in the cloud. Silverlight 2 is a way for designers and developers to create compelling rich Internet applications. Windows Presentation Foundation (WPF) is a powerful environment for desktop software development. As developers you get a shared set of tools (Web Standards, Javascript, JQuery, .NET, XAML, C#, VisualStudio 2008) that can be used to build applications and services.

choiceandflexibility-startups 

Developers can begin to build solutions that fit the needs of their audience. It is about being able to build the right solution for your company, your audience, and your market using the appropriate tools and technologies. ProductWiki is building a web service for open product reviews. Me.dium is building a shared social browsing experience. ThoughtFarmer is enterprise collaboration tool that lives behind the firewall. Xobni is mail analytics and improved communications integrated in Outlook.

servicesPlatform

It’s about choice. The choice of device. The choice of user experience. The choice that fits your business and your customers. It’s about the flexibility of the platform to grow and evolve as you do.