Dave McClure and the 500 Startups folks are producing a great looking conference focused on “hack-tics” of customer acquistion. They ran a similar event in April 2010 in SF. – check out tthe presentations on SlideShare and the feedback. At the event speakers provided examples based on real usage and data. David Cowling provided a list of the social media statistics by different speakers (stats current as of May 2010 — so you hope they are crazier 14 months later), they reinforce the power of mass media platform and while fragmented the web/mobile is a great way to reach people (customers, prospects, leads, fans, haters, almost everyone).
- Twitter has 105,779,710 users. 300K new users per day. 600 million search queries per day. 175 employees.
- Salesforce thinks that their Youtube channel has the ROI equivalent of 35 super efficient sales reps
- Facebook says sites that have added Like button have seen triple growth of fans
- Stumbleupon 2010: 10 Million users, 115,000 Facebook fans, 600 Million stumbles/month, 1 Billion ratings, 45 Million URLs, 50,000 discovers/day
- Top 5 countries after the US for Facebook usage/traffic: UK, Indonesia, Canada, France, Turkey
- 70% of Facebook traffic comes from outside the US, 10% increase in the last year alone
- 37% of tweets originate from mobile devices
- Most of YouTube’s views are from videos older than 6 months old, invest in a content strategy.
I am hoping that Michael McDerment might apply to tell the FreshBooks metric story at the SMASH Summit. He first gave this talk at DemoCamp back in 2007 but he continues to evolve it based on the FreshBooks business. It’s one of my favs. And given the updated focus on both acquisition and retention it makes it a perfect opportunity for FreshBooks.
SMASH Summit will feature presentations and case studies on strategies, tactics, and “hack-tics” used in successful internet campaigns across multiple platforms—from search to social to mobile. Led by both tech geeks and savvy marketers, you will walk way with new tips and tricks for pumping up your customer acquisition and retention. In 2010, SMASH Summit debuted to a sold-out audience including speakers and attendees from Facebook, Twitter, YouTube, Apple, Google, Virgin America, National Geographic, Mint, Twilio, Sony, Slideshare, and many others.
I am hoping to attend because I want to see some of the approaches used to acquire customers for $0 dollars. Why? I spent part of Monday, in my role as EiR at VeloCity, asking students and entrepreneurs how they could get to 10,000 (or 100,000 or 1,000,000) users in 30 days with a $0 budget. I’m curious to see both the tactics and the tools that other high traction startups are using to attract and retain customers. Apparently I’ve been spending time understanding marketing and sales automation (again).