Marketing metrics 101

Reposted from my original on StartupNorth.ca Mike McDerment from FreshBooks gave  a great presentation on the basics of web application marketing metrics. He focuses on the metrics, systems and reporting that all companies should be building into web and mobile applications. It is a must read for any entrepreneur building a web application. Metrics Cost Per Acquisition (CPA) […]

One small step for startup kind

Posted with open comments on StartupNorth. “I believe this Nation should commitment itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth. No single space project in this period will be more impressive to mankind, or more important for the long-range exploration […]

Viagra for Startups

How to Pitch a VC (aka Startup Viagra: How to Give a VC a Hard-On) View more presentations from Dave Mcclure. Startups read this. Great Companies Dave McClure has a great pitch presentation. It’s all about the information that investors, VCs in particular, want to see. It’s a great summary about how investors want to […]

Measuring community success

How do you know if a community is succeeding? Is the Toronto community a success? My Toronto community wrangling efforts have not had a corporate master. It has allowed the community to evolve without the tooling or reporting that is often present in corporate activities. The meme used to seed the community has evolved but […]