Mesh Marketing

The Mesh Conference team continually amazes me. You can read my bromance piece on the big brother Mesh Conference. But Mark, Rob, Mathew, Stuart, Mike and Sheri continue to do a fantastic job bringing together leading thinkers with the Toronto community. I have hosted my share of local events and I recognize balance of cost and accessibility, but the quality of the mesh speakers and the ticket price is fantastic. I’m always impressed with the spread of speakers from startup to agency to larger company. This event is no different. It has a great group of founders, executives and thought leaders.

The current event is happening in the middle of the fall startup event storm, but it is significantly differentiated from the regular startup event. This is an event for marketers. It is focused on content strategies, mobile tactics, social media tools and features some great folks like:

Jennifer LumHicham RatnaniKristina Halvorson

It’s a great group. I’ve personally seen the amazing work of Jennifer and Hicham (I sit on the advisory board of TribeHR where Jennifer is an investor, and I’m a semi-loyal customer of the Frank and Oak – only semi-loyal because they keep selling out of stuff to fast). It’s a great event and it would be a shame for Toronto marketers to miss the event in their own backyard.

Mesh is TO’s most important DIY conference

Mesh Conference is Toronto’s most important DIY conference.

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That’s right Mesh Conference is a DIY event. It’s the Do-It -Yourself endeavour of small dedicated group of individuals. And you can see each of their personalities and interests in the schedule and speakers. Rob Hyndman (@rhh), Stuart MacDonald(@stuartma), Mark Evans(@markevans), Mathew Ingram(@mathewi), and Mike McDerment (@mikemcderment) have been working very hard since 2006 to build a world-class that has attracted renown speakers, mayors, and attendees. The secret is that Mesh is an event that all of them want to attend. The reason they invest time and effort into this event is because it is really for them.

Ingram, Hyndman, Evans, MacDonald - missing McDerment
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Why is Mesh Toronto’s most important DIY event?

There are great events ranging from my DemoCamp to EcommerceCamp, from MakerFaireTO to Open Toronto, TechTalksTO to HackTO.  There are a great number of local events that have emerged. The thing about Mesh is that it started in 2006. Over 5 years ago, shortly after the first BarCampToronto. And since the very first Mesh, it has always had an air of professionalism that others should strive to obtain. Mesh from the very first event was an event that was world class. It was Canadian in size (about 1/10th the size of a US event). But it has always been DIY, it has never felt DIY.

Rob, Stuart, Mark, Mathew, Mike and Sheri deserve true accolades for building an event that defines the emerging technology, emerging culture, emerging policy in Canada. Thank you!

I hope to see everyone at the Allstream Centre this week.