Demand Generation

Photo by </arpy>
Photo by </arpy>

Brydon asked me about my tips for DemoCamp presenters. The advice is very simple, it’s all about understanding the audience, your possible outcomes/next steps, and maximizing the audience engagement with the goal of achieving your outcome. It doesn’t sound very complicated. The other advice I can give to presenters is to watch other presenters with a critical eye. You can see a pitch fest or a demo almost anywhere. Need help finding one to watch: check out Demo, TechCrunch50, or even some of the previous DemoCamps.

What to expect?

Demos are 5 minutes + 5 minutes of Q&A (more if the crowd is engaged and asking good questions).

How to get the most out of my demo slot?

  1. Set realistic expectations.
    This audience is a great place to find talent, to connect with potential early adopters, or get feedback from a very savvy crowd. Decide what you want to accomplish, i.e., we want to see potential early adopter reactions, we want to get potential hires engaged, we just want to be cool. This crowd will be blogging, tweeting, talking to each other, thinking about beer, etc. It’s kind of like a TechCrunch50 or Demo light (just one calorie – tastes great and less filling).
  2. Do the coolest thing first!
    I’ve got the greatest bread slicer. Then show me the freaking sharks with lasers attached to their heads slicing the bread. Once you’ve done that, then talk about the boring stuff. You want the audience engaged. So the audience the reason that you will win (and please don’t let it be a log in box
  3. Don’t use slides unless absolutely necessary.
    This is called “Demo” Camp. People want to see functioning software. There are certain things that are hard to convey in a demo, i.e., funders, strategic relationships, etc. But if you start with the big WOW! then a few slides to convey the other details won’t get as many heckles.

This is all about demand generation. I’m happy to help you understand the audience and how to succeed. We want great demos. Demos where people go “holy shit, that was built in Canada, I want to _____” work there/buy it/make my company more like those guys.

Demo Resources

MeshU – How to Demo like a Demon

Leila and I are all done our presentation for MeshU. Unfortunately, we have a major FAIL for knock’em down TinEye demo, Leila and I just failed to manage the demo machine and the screen resolution. Not the best example. The basic take aways are pretty simple. Demoing is about telling a story to excite the audience about your company, solution, product. Very simply put demoing is about software. Tell me the problem you are solving then show me the damn software.

  1. What problem are you solving?
  2. Why do users want it?
  3. Remember to slow down and breathe.

We did not cover the differences between demos and pitches. A demo is not a pitch. A pitch may contain a demo. Let’s be honest, we’re all here to see the problem and how your software solves it. Once you’ve captured the attention of individuals, the conversation will naturally flow into details about the company, the team, the development environment, etc.

Many thanks to Ryan Feeley for the visual refresh.





Example Demos

Business Plan