June 8, 2010
I had coffee yesterday with Mark Organ. Mark is a serial entrepreneur and the founder of Eloqua. We were talking about the 2 advantages that startups bring which are: Speed Growth Speed and growth are what the startup is all about. You have the opportunity to be faster, more nimble and achieve greater growth rates [...]
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June 1, 2010
Reposted from my original on StartupNorth.ca Mike McDerment from FreshBooks gave a great presentation on the basics of web application marketing metrics. He focuses on the metrics, systems and reporting that all companies should be building into web and mobile applications. It is a must read for any entrepreneur building a web application. Metrics Cost Per Acquisition (CPA) [...]
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