Building Media Empires

Is it possible to build a new Canadian media empire?

I’m not even sure what a media empire looks like. People still want content. And content needs distribution. It feels like the majority of distribution in Canada is controlled by a small number of players:

  • Postmedia
  • Torstar Corporation
  • Rogers Media
  • Corus Entertainment
  • Astral Media
  • St. Joseph Media
  • Now Communications
  • Blue Ant Media
  • DHX Media (thanks @johntoryT0 for the correction)
  • plus more

I still don’t really understand the economics of distribution and monetization of traditional media. But this seems like a start to understanding about the Canadian landscape. In 2014, there was a lot of VC money (yes, yes, VC dollars is not the only metric of success) going into journalism companies (I  really like the CB Insights description of fat content companies): Buzzfeed, Vice, Huffington Post, First Look Media, Pando Daily, Vox and others. Canada seems to be stuck in the online properties of traditional media outlets.

We produce interesting/engaging content including YouTube stars:

I want to build a better understanding about content creation, distribution and monetization in Canada. Where should I start?

/me goes to spend more time consuming CANADALAND.