Social Media Monitoring Tools

The folks at KISSMetrics and oneforty have co-produced a great infographic about Social Media Monitoring Tools. Great to see my friends BackType, PostRank, HootSuite and Radian6 mentioned. The guys at Lymbix need to do a little more work acquiring customers with TweetTone, maybe next year. There article ended with some interesting observations about the Social Media Monitoring marketspace including:

  • Relationship with vendor was noted as the least important factor in selecting a social media monitoring tool, while metrics were seen as the most important. Why do you think that is?
  • The vast majority of people said their budget for a social media monitoring tool was less than $500/month. Many tools start at $500/month. What ways can social media professionals prove the value of their efforts to get more budget for measurement/management tools?
  • Most people responded with indifference toward their choice of a social media monitoring tool – 60.1% said it was “okay” and that they’d try something different if it came along. What features would your ideal social media monitoring tool include? If you’ve already discovered it, which one is it and why?

Social Media Monitoring Survey by KISSMetrics & oneforty
From What are the best social media monitoring tools? or download a high resolution PDF

Backtype launches

backtype Christopher Golda and Mike Montano have launched BackType. Jevon writes about the BackType launch on StartupNorth. And includes coverage of their previous startup, iPartee and their interview by Austin Hill on StartupNorth. I had the priviledge of meeting Christopher at Mesh 2008 in Toronto, and we’ve shared a number of email conversations about iPartee.

BackType is funded by Y Combinator. It is a search engine for comments on blog posts and other media. The BackType engine forages the web for comments, allowing them to be searchable, trackable and attributable to authors across the web. Comments can be displayed and searched on the meta-data including by author, by topic, by time, etc. It can allow social media businesses like Radian6 and others to gather conversational data and begin associating reputation and impact of authors and their conversations.

I’m hoping the BackType guys are returning to Toronto. Their blog post indicates that “BackType, Inc is a privately-held consumer Internet start-up based in Mountain View, CA”. There are lots of reasons for a startup focused on social media to be based in Silicon Valley (Paul Graham has a few thoughts on moving to a startup hub).