Mark and the Community Team at Microsoft Canada have been working hard on TechDays.This is the first attempt to move beyond a marketing event. Though you might not get that from the web site. It is a shift from Microsoft speakers standing on the stage with new product announcements and walkthroughs to sharing the stage with non-Microsoft employees showing examples of solutions they’ve built to solve problems (in big companies, small companies, as individuals, etc.).
What is TechDays?
TechDays is a career-development event for developers, IT professionals and IT managers with a focus on the Microsoft platform.
It’s hard out here…
This event is a big change for Microsoft. It represents a shift from marketing and product launch events to a focus on software development and IT as a profession. The goal is to focus on career development of professional and practical developers. To give real-world developers an opportunity to share their stories and experiences with attendees. To provide a public forum to celebrate the people making a difference to their companies, to their communities and to people.
The biggest change is that the content is not going to be Microsoft presenters doing Microsoft demos and product launches. It’s probably not obvious from looking at the speakers page, but 90% of the content is being delivered by non-Microsoft employees. The first seven people listed on the Speakers page are all Microsoft Canada employees.
Once you scroll past the usual suspects, you’ll find a group of Microsoft friendly people from other companies. Consultancies. Big corporations. Smaller companies. Client side. It includes MVPs like Colin Bowern, Mark Arteaga, Laurent Duveau, and Barry Gervin. And others like Robert Burke and Ken Cox. Sure lots of these speakers are MVPs, it means that they are “exceptional technical community leaders”. They are experts. They write books. They blog. They consult. They build things in the real world.
I think it is courageous of the team to take a chance, they are having to battle internal forces that are resistant to change. They are making a bet that developers and IT professionals in Canada on the Microsoft stack want something more than canned demos and pitches. The bet is that professional development involves hearing from others in the community. About sharing their stories of the trials, tribulations and learnings to make help make others better developers. Yes, it’s about the Microsoft developers.
It is a step in the right direction. I hope that people will support the changes, because it will make the next set of changes easier to get support for.
If you are a Microsoft developer, IT professional or IT manager, then TechDays is attempting to bring the best of Canadian Microsoft community to you in 7 different locations including Toronto, Montreal, Vancouver, Calgary, Ottawa, Halifax and Winnipeg. Check out the Mark Relph’s Letter to your Manager if you need help generating support.