Ornge – Web Content Officer

Toronto, ON

Ornge is Canada’s leading innovator in the emerging field of transport medicine. As a progressive, dynamic organization, our vision is to have a fully integrated and comprehensive organization led by pioneers in transport medicine at the forefront of patient care. We are interested in people who are committed to the Ornge values of compassion, collaboration and innovation.

REPORTS TO: Director, Corporate Communications

The Corporate Communications Department of Ornge has a vacancy for a Web Content Officer.

Postion Summary

The Web Content Officer is responsible for the overall management and editorial content of the company’s website and the internal staff intranet. This function includes writing, editing and refreshing content, including department updates, communiqués not limited to patient stories for the website. The incumbent’s innovative and creative use of the web will be required to effectively communicate with the target visitor. He/she will work collaboratively with team members providing technical support and editorial quality to the site through resources and content to Ornge. Knowledge of Ornge’s mission and values and the ability to communicate it through digital media to staff and visitors is a priority. Cross-functional activities will be required from time to time, including supporting internal communications, stakeholder relations, media relations etc.

Key Responsibilities

  • Working closely with the Director, Corporate Communications develop and implement an integrated web strategy that serves Ornge’s business objectives.
  • Editorial duties as assigned, including but not limited to research, writing and proofreading articles for website publication.
  • Work closely with subject matter experts to determine web content requirements for various projects and implement solutions to meet those needs.
  • Utilization of available web analytics and search engine optimization techniques to manage and clean content on websites and implement overall improvements to presentation and copy on websites.
  • Understanding of health protection legislation / medical transport system / healthcare an asset.


  • University degree or equivalent experience in communications or related field (English, Journalism)
  • 3 -5 years experience in website management, effective and innovative use of the web to actively communicate and develop interactive features.
  • Superior writing and editing skills with an emphasis on web content, exceptional attention to detail.
  • Exceptional English language skills.
  • Proven project management skills, decision making, analytical and organizational skills.
  • Expert knowledge of web usability best practices.
  • Working knowledge of SharePoint, MS Office; Web Content Management software.
  • Creative thinker with the ability to work independently and collaboratively with cross-functional teams.
  • Advanced knowledge of Adobe Photoshop or similar design software for mocking up web pages and creating web graphics.
  • Excellent interpersonal, communication, planning and problem-solving skills with strong priority setting capabilities.
  • Ability to manage multiple tasks within tight deadlines.

How to apply

Qualified candidates are invited to forward their cover letter and resume by email in MS Word format to hr@ornge.ca or by fax to 647-428-2164 (attention Human Resources) no later than March 7, 2009 quoting Ref. # 9008.

We thank all applicants for their interest; however only those selected for interviews will be contacted.  No phone calls please.

Rogers – Sr. Editor – Canadian Business Online – 08921

Toronto, ON

Imagine working for an exciting entrepreneurial company where employees are committed to meeting big challenges and making a real difference. That’s Rogers, a leading communications and media company where people come to do great work. Right now we are looking for talented individuals to join our winning team where you will have a chance to innovate, grow and to do what really matters.

Primary Function

  • Senior Editor


  • Take ownership of site verticals to maximize audience flow, engagement and loyalty
  • Co-manage e-newsletter creation and deployment
  • Work with web and print editorial teams to develop stories and story packages, including  pitching ideas and their elements, writing and editing pieces and optimizing for online
  • Analyze and deploy strategies to increase audience growth, engagement and loyalty
  • Assign stories to freelancers and manage relationship
  • Edit, copy edit, proofread and optimize content, including lists and rankings
  • Maintain network of industry contacts and keep up to date on issues


  • Internal: web and print editorial teams, web operations, content director, Web sales
  • External: industry contacts, freelance writers

Position Authority/Accountability

  • This position is directly accountable to the content director of Canadian Business Online
  • Will not be exposed to confidential company information

Working Conditions

  • Some overtime and occasional evening/weekend hours may be required


  • Post-secondary degree in journalism or equivalent
  • 3 to 5 years’ experience working online in an editorial capacity
  • Strong editing, proofreading and writing skills
  • Ability to manage competing and rapidly changing priorities and deadlines
  • Good research skills
  • Self-motivated team player with strong interpersonal skills
  • Passionate interest in business news and issues
  • Strong understanding of online behaviour, usability, search engine optimization and web analytics is a definite asset

Rogers Publishing Limited is Canada’s largest and most dynamic and diversified publisher of magazines and communications products. We offer a rewarding and challenging career that fosters team spirit, ongoing professional development and training, and provides competitive compensation and benefits.

Rogers is an Equal Opportunity Employer

Apply Online

Community Platforms

Apparently I’m not alone in thinking about community platforms. Chris Prillo is talking about the tools available for community owners, operators, moderators and members. Adam Kalsey talks about the work on IMified, SacStarts and ActivityStream. Both are building on top of Drupal, which has generated support from Boris Mann of Raincity Studios. I haven’t done a lot of work on Drupal in recent years, I last evaluated it for a project in 2005. But the superb work of the Raincity Studios and Lullabot continues to blow me away.

But I started to wonder what other software platforms were available for building communities. Here is the list that I was able to come up with:

There are other tools like the Community Platform that powers http://expression.microsoft.com/ and TechNet and MSDN, that are not commercially available.

I’m starting to think about the tools that we’re missing to enable the Toronto community. The discussion has focused around the technical details of the platform:

  • OpenSocial
  • OpenID
  • OAuth

But it’s when Chris talks about the functionality and participation and discovery that I start to think about the potential and needs.

I don’t want a social network, I want a socially *RELEVANT* network (both on-site and beyond). I don’t want a community platform, I want a participation platform where members are rewarded and ranked appropriately. I don’t want a place where people can just blog, because I’m going well beyond the blog. It’s not just about hosting videos, audio files, or any piece of random media – it’s the discovery mechanisms between them that make them more relevant.

It’s discovery – no matter the community, no matter the type of content. Imagine coming to a site and not just reading about what other people are interested in, but what interests they SHARE with you! Imagine coming to a site and seeing how someone ranks in answers pertaining to your own questions! Oh, I’m confident you may have seen these features elsewhere – but what about for your own site, what about for your own community, what about for your own ideas?

It’s about the connections, the participation, and the discovery of relevant details. Time to think about this a little more.