Business of Software conference

Wow, I hadn’t been following the development of The Business of Software conference. Brydon mentioned it was a not-to-miss conference for 2008. The provisional program was announced yesterday. It is an incredible list of software luminaries.

I’m intrigued to see Richard Stallman at a conference about the business of software. However, as many folks will point out that free software is one of the most successful cultural and business models, check out The Cathedral and the Bazaar (O’Reilly Media Book). Dharmesh Shah shared his pithy insights on the business of software. This is going to be an awesome conference.

Tapping participants brillance

I seem to be having an attention-love affair with the Adaptive Path team lately. Alexa Andrzejewski has a great post about involving conference participants in the themes and conversations at their recent MX Conference. Alexa documents some of the ways she’s seen at past conferences for allowing the audience to self-organize and “triangulate” around.

    Graffiti Wall: Put up a giant piece of paper with some initial structure and encourage collaborative graphic recording — where participants can add their own notes, sketches and insights to a giant mural. Stickers and collaging images and words could be provided as well.

    Open Whiteboards: Write questions on giant sticky notes (e.g., “What is service design?”) and put them in the halls where people can write on it during breaks. It could give people something to talk about while providing a forum for expression.

    Five Minute Madness: We do this in our staff meetings: Someone makes an audacious statement that they may or may not agree with (e.g., “Experience Designer is a meaningless job title.”), and we discuss it for five minutes. Something like this could also be done on giant pieces of paper.

    Projected Messages: Have a computer hooked up to a projector where people can type (or Twitter) ideas and thoughts and see them projected. Providing a question or conversation prompt, as described in Open Whiteboards and Five Minute Madness, might encourage participation.

    Birds of a Feather: Place a “topic card” on each of the dining tables, such as “design research” or “managing internal experience teams” and encourage people to find a table with a topic that interests them.

I love the bottom up theme discovery. Events like the Sarah Lacy/Mark Zuckerberg SxSW debacle hopefully are the exception for how to rally conference attendees.

Graffiti Wall/Open Whiteboards

conference whiteboards
Photo by Obi Juan Kenobi

I’m not sure how these are different other than the surface. Perhaps it’s the intent of what people are supposed to do with graffiti versus whiteboards. It’s a great idea to place the whiteboards or graffiti wall in a central location, i.e., near the coffee or just out of the traffic flow between sessions. Basically the placement needs to be where conference attendees congregate. Also make sure there are lots of markers and materials for creative expression this includes word magnets and other forms of self-expression. I really like the idea of using large butcher paper placed around the conference.

Five Minute Madness

This reminds me of the 20×2, MiniBarCamp or Ignite ideas. 20×2 is a concept curated by Kevin Newsum and Jeff Rider. At SxSW, 20 speakers get asked to take 2 minutes to answer 1 question. The format allows a diverse group of participants to approach a common idea space.

“The results can be as varied as the emotions and reactions they evoke.”

The questions are designed to be dynamic and open ended. The questions covered are esoteric, interesting and open-ended. Designed to inspire the audience and the responses.

  • What is interactive?
  • What is real?
  • What RU W8ing 4?
  • Who Are You?
  • What’s the Secret

The Ignite format is pretty simple. Presenters have 20 slides, the slides advance automatically every 15 seconds. This limits the presentations to 5 minutes (20 x 15 seconds = 300 seconds). The rules become an interesting mechanism for self-expression.

Other formats that for a social event include Powerpoint Karaoke. Not as much about conference feedback, but a great way to get conference participants engaged and sharing. One option for Powerpoint Karaoke is to have the audience represent the slides from the main conference. It could be done in a recap format or in a completely humorous spoof of the presentation.

Projecting the Backchannel

Photo by Karsten Januszewski

Jesse Hirsh displayed a Twitter-based backchannel at his “Permanent Campaign: The impact of technology on politics” event. This is not a new idea. ETech has had the IRC-based backchannel for as long as I can remember, but it hasn’t been projected. Les Blogs projected an IRC-based backchannel in 2005 to very mixed reviews. Other less technical options include web-based chat like Pibb which the BarCampPaloAlto folks used in conjunction with Jyte for voting and assertions. Mix07 used Flittrbook to display a mashup of Flickr, Twitter and Facebook messages.

The backchannel at lesblogs 
Photo by advencap

Figuring out how to integrate the backchannel into the conference is a tough challenge.

mrelph twitter statuses at EnergizeIT

One thing that needs to happen at EnergizeIT, Mesh, or any other conference is that presenters need to be able to see the backchannel without having to turn around to see the screen.

Birds of a Feather

Whether it’s self-selection into groups or providing common topics for the group to collaborate on, it’s important to encourage attendees with similar interests to discover each other during conferences. My hypothesis is that conference experiences are strengthened by the personal connections made or renewed at the conference. The Community Connection events are a structured evening session aimed at facilitating discussion among participants. The Learning Circles [PDF – 154kb] are a context for sharing ideas, views and experiences in a participatory conversational format. These BOF and Learning Circle engagements are incredibly powerful community tools that have been leveraged by organizations, unions, churches and movements to galvanize members into addressing concerns through dialogue and taking action.


here-comes-everybody Whether it’s participant-driven conferences, or providing tools for feedback at other conferences, engaging the audience and giving them the opportunity to connect and share is key to having a successful conference.

But media is actually a triathlon, it ‘s three different events. People like to consume, but they also like to produce, and they like to share.  – Clay Shirky

Clay Shirky’s new book puts forth an interesting hypothesis, “for the first time in human history, our communications tools support the group conversation and group action”. Conference need to continue to investigate how to use tools to improve the connections between attendees. There are bound to be a set of new patterns that emerge for engaging attendees. We’re seeing the integration of participant-driven content into conferences like Mix08 (Open Space @ Mix08) and Web2Expo (Web2Open). The addition of tools like CrowdVine, Facebook and others maybe we can start to find each other and build better conference experiences.

Here Comes Everybody: The Power of Organizing Without Organizations
by Clay Shirky

Read more about this book…

MeshU looks awesome!

Yes, I know that I’m technically responsible for the Microsoft Canada sponsorship of MeshU, but the lineup hadn’t been announced when we made the decision to find the sponsorship dollars. With great presenters like Avi Bryant, who gave one of my favourite DemoCamp presentations at DemoCampToronto5, will be presenting. If you haven’t seen the DabbleDB 8 Minute Demo I strongly recommend checking it out.

To top it off, MeshU registration is only $239 and in Toronto.

CIX Survey says…

Ali asked for the survey results from the Exchanging Innovations Canadian-style post.

There were 23 respondents. No details were collected about relevancy to the Canadian Innovation Exchange market. Just looking for plain and simple opinion about what people would pay to attend CIX and what else would be valuable. Rick and Alec have provided commentary on the issue. I think the model is upside down, i.e., I’m not sure why as a entrepreneur I should pay to attend for a dog-and-pony show for VCs, I do pay to attend conferences. It really puts the onus on the CIX organizers to provide valuable content and a meaningful conference experience.

Robert and Sean have been listening and have adjusted their pricing for early-stage and later-stage companies.

The registration fee for seed stage companies is now $595, and later stage companies is $995 – this includes your delegate fee, and all presenting costs.

And have provided interesting keynote speakers:

The survey comments, included verbatim below, indicate the need for better conference experiences. I keep thinking about how we can improve the experiences of attendees and participants for DemoCamp and other participant-driven events.


Q.1 What is the maximum you would pay as an entrepreneur to attend and present at the Canadian Innovation Exchange?

Answer Count
$0 – Free 2 (9%)
$25 0 (0%)
$50 2 (9%)
$100 5 (22%)
$200 2 (9%)
$250 2 (9%)
$400 1 (4%)
$500 5 (22%)
$600 2 (9%)
More than $600 2 (9%)

Q.2 What do you expect in return?

Answer Count
10 minutes on stage 17 (29%)
Media coverage – press, blog, other 12 (20%)
3 Private Venture Meetings 10 (17%)
Free advice 9 (15%)
Private meetings with service providers 5 (8%)
$10,000 Best-in-Show prize 3 (5%)
Discounts 2 (3%)
Free software 1 (2%)

Q.3 What else would be valuable?

  • Having some ‘connectors’ who will help introduce people with like interests.
  • All of the above is great but what really matters is meetings with the right people. Otherwise it’s blind dating.
  • Just meeting the right people when we are ready for VC funding and learning the whole process of funding and when it’s a good time to go for funding. We are not ready now for funding now but would like to attend the conference to start meeting ‘qualified’ investors and not people who will drag the process. We are hiring someone to help with the development but hiring a dev is equally important as meeting the right people which I think CIX brings, unfortunately with hiring a dev, cash becomes tight when you are self funding 🙁
  • Critical advice from seasoned entrepreneurs with no vested interest
  • Simple Exposure
  • Allow co-founders to attend for their company presentation! A start-up is a team activity…team work makes the dream work as they say. So limiting the price structure to one founder there is just not the best way to go – even if it involves giving a discount for attending co-founders.
  • Not expected but media coverage would be valuable if my project was deemed worthy.
  • workshops/tutorials – organized collaboratively through the conference producers and the registered delegates.
  • lisitng on CIX website.
  • Social aspects
  • Proof of value. A proxy is knowing who is participating. Otherwise I’d write it off as a go nowhere boondoggle.