Keep on rockin’ in the free world

Photo by Frank Wuestefeld Some Rights Reserved CC BY-NC-SA
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Don’t go in to the light! A couple of days ago it was the 5th anniversary of my heart attack at DemoCamp. I am really luck to have friends like JayJoeySuthaLeila and Greg who understood the symptoms and were caring enough to protect me from myself. I’m very lucky we were at MaRS, because for the heckling I do, the first rule of real estate was my friend. Location, location, location. And I’m really thankful for the spectacular care I received at Toronto General Hospital.

I missed what was one of the most important early DemoCamps, it takes almost these 5 years to play out, but look at the schedule.

  1. Skydasher/Feedcache: Skydasher is Tucows latest super-secret attempt at bringing great services to Webhosters and ISPs and their customers. Feedcache is a big, queryable cache of syndication feeds that application developers can play with. Presented by Ross Rader and Joey deVilla, developer relations dudes at Tucows.
  2. BlogScope: Online analysis and visualization tool for blogosphere. By Nilesh Bansal, grad student from database group, University of Toronto.
  3. BumpTop: Next-generation desktop organization software powered by a physics engine. Presented by Anand Agarawala. Video also available.
  4. Joshua Wehner – Rails based web application
  5. semanticPAL – learnable natural language user interface from nSM Semantic Modules Presented by sasha uritsky

On the schedule were BumpTop and Blogoscope which eventually became Sysomos. Both of which were acquired approximately 3.5 years after their inital DemoCamp presentations.

I often get asked why I continue to do this: DemoCamp, StartupNorth, Founders & Funders. I’ve tried to write about my motivations about this community of crazy, under-appreciated technologists, designers, entrepreneurs. I think that this is a special place. I’ve met a lot of good friends. I’ve learned a lot about great people. I hope that I’ve been able to make Toronto a better place. And I wonder what my role should be going forward. This is my hobby. This is my passion. This is my distraction. I do it because it makes me feel better.  It’s just too bad that this isn’t a real gig. I tried at Microsoft. Mark Relph and John Oxley really understood the power of a strong Canadian emerging technology and startup community. It was time to move on. Others think they can manipulate, own and harness the power of loosely connected pieces where the only benefit is in providing a space for the collisions to happen. I like to think of my role as conductor. How do I get the right people to collide so sparks happen.

I’m left thinking I’m very proud of all of the entrepreneurs that I’ve met in the past 5 years. I’m thankful for how much each of you has helped me. And if you feel like I’ve been dishonest or untruthful, please let me try to rectify that. If I’ve ignored you, it’s because your message wasn’t what I wanted to hear. Help me hear you. And to everyone who has become a friend. My table, my bourbon bottle and my office is always open. Please keep on making Canada a place that I am proud to be a citizen.

Meet with me in Vancouver

Grow Conf, Aug 19-21, 2010 Vancouver, BC

I’m heading to Vancouver for the Grow Conference. If you’re a startup, an investor or a service provider in Canada you should be at this event. Read my Top 5 Reasons to go to Grow. (Random note: I’m surprised that Peer1 or Q9 or MyHosting or iWeb or RackForce didn’t see this as a potential sponsorship and marketing event. Further evidence that tech startups are the Rodney Dangerfield‘s of Canadian businesses).

Bootup LabsI’ll be in Vancouver Monday, August 16 through August 20. On August 19 & 20, I’ll be at Grow Conference (I am currently open for breakfast on the Thursday August 19 if you’re interested). I am staying downtown so if you’re up for breakfast, lunch or dinner and you want to talk startups, product/market fit, marketing, BizSpark, technology, or better yet if you can show me where to get a bourbon manhattan. I’ll be working out of Bootup Labs, 163 West Hastings Street – Suite 200, Vancouver, BC and WavefrontAC, 1055 West Hastings Street, Vancouver BC.

I’m looking to talk to entrepreneurs, intrapreneurs, investors, policy makers, technologists and designers. I’d love to learn about new companies in Vancouver that are:

  • Building on the Microsoft stack including Azure, SQL Server, Silverlight, Windows Phone 7, IE9, and other emerging Microsoft technologies. I’m happy to chat about BizSpark and other programs available for startups.
  • Not building on the Microsoft stack, I’d still love to talk to you. I’d love to learn about your choices whether they be PHP, Rails, Android, iPhone, AppEngine, BigTable, Hadoop, Solr, Cassandra, RIAK, VoltDB, open web, etc.
  • Startup fund-raising and Vancouver. I’d love to get an entrepreneurs take on the funding scene. What’s it like to raise capital form W Media Ventures, GrowthWorks Vancouver, VanEdge. Who are the angels? What works? What’s broken?
  • Pitching StartupNorth. We get a lot of submissions of standard press releases. I’ll tell you what works in getting our attention and maybe this can help you get the attention of other bloggers and more credible press.
  • How to demo like a demon! I’d like to see entrepreneurs demo their wares. Come show me your software, the coolest thing about your solution, something that changed your life. Real software always makes me happy.
  • Emerging business models and go-to-market strategy – I’d love to talk about new pricing models, new consumer advertising models, economic and growth models that will allow startups to monetize and survive.
  • Health 2.0 – I’d love to see startups in the patient care space, new health tracking, personal health informatics, aging population support. I think this is a fantastic market segment, though highly regulated, but it’s a area that I have a personal interest in.
  • Social CRM – Microsoft just release CRM5 (ok CRM 2011). Salesforce continues to evolve their platform. There are new competitors like Jive and Lithium. I keep looking at HighRise and BatchBook for my personal contacts. Love to chat about the space, the players, what customers are looking for, etc.

These are all just suggested topics. I’m in town, I actually don’t have an agenda for 3 days.

Find time on my calendar and book a meeting with me at tungle.me/davidcrow


Factory of dreams

I seem to have a strange fascination with local economic development. I’m not an economist. I’m not a politican. I just want the community that I live in to be vibrant, safe and offer opportunity.

I have been following Fortune’s coverage of activities in Detroit. David Whitford wrote a piece about the Russell Industrial Center in Detroit. It reminds of the great work being done in Toronto at 401 Richmond and 215 Spadina by the Urban Space Property Group. And 720 Bathurst now that the Centre for Social Innovation has purchased a building. While the challenges in Toronto were never as large as New York City in the 1970s or Detroit now, I was just shocked listening about the state of a suburb in Pittsburgh.

“We are not a poor town, we are experimental because we’re not a town that’s down on it’s luck” – John Fetterma

John Fetterman, talked about his challenges as the Mayor of Braddock, PA at PopTech 2009. I went to graduate school at Carnegie Mellon University and I remember some of the communities. I was fortunate to live in Squirrel Hill, but I remember the first night I spent in Pittsburgh in 1996. But I am more shocked by the economic conditions encountered in Braddock including .

I was just shocked at some of the data:

  • 90% of the population has moved away
  • 90% of the buildings in the community have been lost
  • Median price of a home: US$5,250
  • Median household income: US$17,518

I’m curious about the ongoing impact of the closure of UPMC Braddock post January 31, 2010. This is a story to follow.

Reflecting on The Low Road

Fred Wilson has a great post about community. It captures the sentiment of DemoCamp, Founders & Funders, and StartupNorth, which shouldn’t be a surprise given the related nature of these vehicles to the communities that read Fred’s blogs. But more importantly you can see the sentiment in my posts:

It’s about building the connections between the people. The greater the number of connections between different nodes allows more opportunities for the exchange of value. Whether this is because the group is large, or because the opportunities are more valuable. DemoCamps are events. But they bring people together. They give them the opportunity to connect. To take the stage. To learn. But it’s supposed to be about the connections with others, it’s about the beers in the bar afterwards. It is a social event. Founders & Funders is a social event. There is no stage. There is no pretension. It’s about the realization that their is an opportunity to connect socially with the people that start high potential companies and the people that fund them.

Read the poem in Fred’s post.

A couple days ago my son “graduated” from 8th grade and in the moving up ceremony his teacher read this section of a poem called The Low Road by Marge Piercy. As she was reading the poem, it made me think of this community and what it means to me. So this is for all of you.

 —————-

Alone, you can fight,
you can refuse, you can
take what revenge you can
but they roll over you.

But two people fighting
back to back can cut through
a mob, a snake-dancing file
can break a cordon, an army
can meet an army.

Two people can keep each other
sane, can give support, conviction,
love, massage, hope, sex.
Three people are a delegation,
a committee, a wedge. With four
you can play bridge and start
an organisation. With six
you can rent a whole house,
eat pie for dinner with no
seconds, and hold a fund raising party.
A dozen make a demonstration.
A hundred fill a hall.
A thousand have solidarity and your own newsletter;
ten thousand, power and your own paper;
a hundred thousand, your own media;
ten million, your own country.

Coworking in Toronto – Camaraderie

Yeah, independents, freelancers, emerging startups, web developers and others rejoice. You have a coworking option in Toronto again. After Indoor Playground “moved” in January 2008, Toronto has been lacking a general coworking space. (Yes I know about the Centre for Social Innovation, but it has mission-based selection criteria that helps create it’s ecosystem and not everyone qualifies). But today, Rachael and Wayne have announced the opening of Camaraderie. I provided some coverage over on StartupNorth, I’m hoping that we can again try to rally around a different office space model that is enabled by this emerging participatory culture.

Camarderie - Coworking in Toronto

Camaraderie is a located at 102 Adelaide St E, Toronto, ON. The doors are scheduled to open on Feb 15, 2010 and the space will be free until Feb 28, 2010. I’m hoping that many of the independents that are looking for a part-time, downtown coworking space will check out Camaraderie. The pictures of the space are still very raw.

The Building 102 Adelaide St E, Toronto, ONOpen WorkspaceKitchen AreaBoard Room

The Details

  • memberships will be $300/mo for unlimited use during business hours
  • we’ll work out keys later, but for now the space will be open 9:00am-6:00pm (or later)
  • free wifi, coffee, tea, and hot chocolate every day

Compared to others

Reposting my StartupNorth post.

“With the proper level of ambition, talent, and opportunity, even a small, islolated company can turn the world into its market” – Michael Cusumano, Dealing with the Venture Capital Crisis

I’m reading Michael Cusumano’s Dealing with the Venture Capital Crisis in the October 2009 issue of Communications of the ACM, I’m struck by the idea that our geographical proximity to the US, advanced economy, good universities and strong intellectual property rights might be the spawning ground for new ventures, sources of wealth, social welfare and employment. The article proposed 4 markets that meet these requirements including:

  • Israel
    Estimated 2009 Population: 7.4 million
    2008 Venture: 483 investments totaling US$2.08B, $780M from local VCs (Cdn$2.54B/Cdn$904.84M)  (IVA
    Investment-to-GDP: 0.0125/0.0045
  • Finland
    Estimated 2009 Population: 5.3 million
    2008 Venture: 406 investments totaling 360M euros (Cdn$620.55M) (FVCA)
    Investment-to-GDP: 0.0032
  • Ireland
    Estimated 2009 Population: 4.9 million
    2008 Venture: 160 investments totaling 243M euros (Cdn$418.87M) (IVCA)
    Investment-to-GDP: 0.0022
  • New Zealand
    Estimated 2009 Population: 4.3 million
    2008 Venture: 52 investments totaling NZ$66.1M (Cdn$46.81M) (NZVCA)
    Investment-to-GDP: 0.0004

Well these are great numbers, how does this compare to Canada?

  • Canada
    Estimated 2009 Population: 33.8 million
    2008 Venture: 371 investments totaling Cdn$1.3B (CVCA)
    Investment-to-GDP: 0.001

When compared to the US and Israel, Canada looks like a poor third cousin. What is the appropriate measure here? Investment as a percentage of GDP? Well we fall somewhere between New Zealand and Ireland. Maybe things aren’t as bad as we’d like to think. We have more venture money than New Zealand. We’re closer to a larger market. Maybe we should start to look at the positive factors and exploit the constraints to build opportunities.

  • Advanced economies
  • Sophisticated customers
  • Good universities
  • Strong intellectual property rights
  • Favorable tax laws
  • Vibrant entrepreneurial cultures

What’s an entrepreneur to do?

In my opinion, there are only 2 items on the above list that are directly impacted and influenced by entrepreneurs: Sophisticated customers; and Vibrant entrepreneurial cultures. Sure, the net result of a more positive entrepreneurial environment is a advanced economy that produces good universities. We can lobby politicians for strong intellectual property rights (and consumer freedoms) and favorable tax laws. But there are advocacy groups like the National Angel Capital Organization and the Canadian Venture Capital Association that more directly benefit and are better funded to act on the behalf of entrepreneurial financing. This is not some that necessarily deserve any additional attention than you currently dedicate to the political process. I’m arguing the entrepreneurs should build companies and leave this to the pundits, advocates, policy wonks and politicians.

Sophisticated customers

For entrepreneurs,we need to work on helping develop sophisticated customers. Often these customers are located near where the entrepreneur is building their product or service offering. However, this is not a requirement. Entrepreneur should look for sophisticated customers around the globe. Including customers in your product design and development process is key to creating products that meet customer needs and to develop more sophisticated customers. Steve Blank and Eric Reis have proposed the Customer Development Manifesto and Lean Startup as ways for founders to engage customers in the earliest work. All startups should read these posts.

Vibrant entrepreneurial cultures

Isn’t this what we’re trying to do? Read our thoughts on:

Part of the reason that we are luck enough to have Dave McClure in Toronto (and he had a great time). First Round Capital had office hours with Chris Fralic and Phin Barnes. We continue to see folks from Atlas Ventures, General Catalyst, and Microsoft (Don Dodge presented at StartupEmpire and will be presenting at CIX). This is a result of your participation. Canadian cities have a lot of buzz and attention based on the things that are going on.

It’s cumulative!

It is the force of a thousands of butterflies flapping their wings. All of the blogging, twittering, attending conferences, showing up to events, participating online. It’s about the DemoCamps, Launch Parties, StartupDrinks, Social Media Breakfasts, Third Tuesdays, Founders & Funders, NEWTECH, SproutUps, Meshes, and everything else.  It is a cumulative effect. It doesn’t take a lot of extra effort, but it adds up to the rest of the world paying attention to the noise.

We have great spokespersons like Saul Colt, Mathew Ingram, Mike Lee, Michael McDerment, Leila Boujnane, Brian Sharwood, Sarah Prevette, Pema Hagen, Bryan Watson, Anand Agarawala and others running around the world telling their stories of being a startup and the reasons they are doing it in Toronto. In Vancouver there’s Robert Scales, Kris Krug, Boris Mann, BootupLabs, Boris Wertz, Andre Charland, amd others. In Montreal it’s Austin Hill, Heri Rakotomalala, John Stokes, George Favvas, Ben Yoskovitz, Fred Ngo, Pinny Gniwisch, Ray Luk and others. Let’s not forget Social Media Breakfast, StartupOttawa, Scott Lake, Allan Isfan, Jacqui Murphy, and everyone that I’ve missed (it’s on purpose, because I don’t like you any more and I hate your startups).

But it is up to us to make noise. It’s up to us to build successful companies. It’s up to us to make Canada a better place for startups. No one is going to walk in and make it easier. We all have to participate and build a vibrant entrepreneurial culture. We need to talk about entrepreneurship as a career path. We need to talk to politicians about policy decisions.

So the first rule of being an entrepreneur is to reach out. Invite a friend. Make a connection. Tell a customer. Most of all, do the things that make the ecosystem better for you.

FreshBooks – Community Manager

Toronto, ON

We want to create the world’s largest, most active and most valued network of freelancers and very small business owners in the world. And we want them to share, network, support, learn and work with each other. If you like enabling and bringing people together… then we’d like to bring you in to be our Community Manager.

With over 800,000 new users since our launch in 2004 FreshBooks has developed one of the largest networks of super smart freelancers and very small business owners. Our customers are professionals who take pride in their work and value customer relationships — and we like’m a heck of a lot. And while we certainly help them enjoy their invoicing… we’d like to help them out a lot more by connecting them with each other so they can share and learn together as a community.

As our Community Manager you will be responsible for having our customers meet with each other online and offline.

We will be successful if:

  • FreshBooks customers:
  • Are sharing and communicating with each other online in droves
  • Are networking and building their businesses together
  • In local markets are self-organizing to meet with each other to collaborate and network
  • You have:
  • Crafted and executed on this plan with minimal supervision, tons of passion and with excellence
  • Enlisted the resources of our most passionate and professional customers to help run the entire thing
  • Extended this network beyond FreshBooks users to attract other freelancers and small business owners
  • Significantly raised the bar for word of mouth referrals even higher
  • Built the largest, most active and most valuable network of freelancers and very small business owners

What you’ll need to have:

  • A proven track record of building self-sustaining customer communities/networks
  • The desire to start from scratch and make it all happen
  • Keen and intuitive passion for helping small businesses help each other
  • The ability to effectively enroll and enlist people in your efforts
  • A love of working with teams
  • A flair for inventiveness combined with a strong ability to organize and execute

If creating outstanding customer experiences and a passion for organizing and bringing communities and people together is what makes you tick send us your resume. Cheers!

Conferences, connections & ecosystems

lights and crowds

Are conferences broken? Do conferences need to change?

What are the goals of a conference?

  • Communicate
    This can be research results, new products, new design, development or testing techniques, new ideas, etc. It can be about education and learning. It is the main
  • Exchange of Ideas
    To encourage the excitement, simultaneity, and ad-hoc in the halls discussions between people.
  • Connections
    To provide networking, partnership, and collaboration opportunities between the participants, companies, organizers and co-workers that last beyond the conference.
  • Recognition
    To celebrate outstanding work and research of the members of the community. The conference itself may represent the recognition of excellence by acceptance of a talk.

How do these goals compare to the goals of conference attendees?

  1. Evangelize: Conferences are a good place to share information about your company and to brand yourself. They allow you to share your expertise with fellow industry colleagues and potential customers…If you effectively demonstrate your capabilities, your company will benefit by 1- recruiting talent, 2- marketing its services, and 3- generating new business leads.
  2. Bonding with Colleagues: Often times, you have the opportunity to attend a conference with colleagues from work…Try to meet at least once for dinner or drinks and have non-office related conversations.
  3. Networking: One of the key aspects of any conference is meeting people who are normally inaccessible to you. The social media world, in particular, revolves around relationships. Conferences allow you to meet new people and maintain old friendships…Chris Brogan offers great tips on how to meet new people at conferences using social media.
  4. Education: The conferences are increasingly gaining reputations for not offering new knowledge for those who have been in the industry more than a year. However, I am seeing a shift where organizers are pushing for new topics and recruiting a more diverse group speakers. You can also gain valuable insight just by having conversations with various attendees. I really enjoy standing in the hallway of the venue and having random discussions with fellow colleagues about industry-related topics.
  5. Vendors: One of the best parts of conferences is meeting potential vendors face-to-face and learning about what they offer. This allows you to immediately determine if their product/service is applicable to your needs. It helps save time and allows you to go back to your office with some key recommendations of possible partners

Interestingly, I would condense these into:

  • Evangelize/Promotion
  • Communication/Education
  • Connections
  • Exchange of Ideas

The addition of an evangelism/promotion goal for attendees that is separate from the communication and recognition goals of the conference is important. It separates the needs of the conference to establish it’s self as a trusted resource and venue for professional activities from the need of the attendees to self promote and market. Yet it recognizes that there is an opportunity to allow companies and individuals access to a captive audience.

  • Communicate/Educate
    This can be research results, new products, new design, development or testing techniques, new ideas, etc. It can be about education and learning. It is the main
  • Exchange Ideas
    To encourage the excitement, simultaneity, and ad-hoc in the halls discussions between people.
  • Connect
    To provide networking, partnership, and collaboration opportunities between the participants, companies, organizers and co-workers that last beyond the conference.
  • Recognize
    To celebrate outstanding work and research of the members of the community. The conference itself may represent the recognition of excellence by acceptance of a talk.
  • Promote/Evangelize
    Share information about your company and your personal brand. The goal is separate from recognition, because it allows for recruiting, marketing, and lead generation.

The interesting part for me is “that last beyond the duration of the conference”. The ability to distribute content like Mix09, TED, and Mesh Conference allow participants and a community to grow and share the content. Social media tools like Facebook, Twitter, and Identi.ca make it easier to connect, stay connected and have ongoing conversations. There are tools like Ning, CrowdVine, and EventVue that make it easier to build custom community connection points for conference attendees.

If you could define the perfect conference agenda what would it be? What would be the events? What about the rooms? The layout of the food? What sort of technology? How much would it cost?

Steers, queers and peers

DSC_0050

I love South by South West, it is a fantastic opportunity to connect with people. They might be old friends, friends of friends, new acquaintances, famous people, people you follow on Twitter, somebody that presented a session, or just a random badge wearer you meet in the hall at the bar, etc. But simply put, it’s an opportunity to connect with people.

Sessions. Panels. Hallways. Breakfasts. Lunches. Dinners. Parties. It’s all an opportunity to connect. It’s an smorgasbord of people from Toronto, Vancouver, Montreal, New York, Los Angeles, San Francisco, London, Austin, Lubbock, etc. Everybody gathered in Austin, Texas for a festival built around music, film and the technology that makes it happen. You can see the explosion of connections and the evolution of the tools. There’s Twitter, FourSquare, Facebook, imeem, the list goes on and on. The tools are making it easier to connect at the event and stay connected after.

The best part of all it is, you get to go home. Bring the vibes, the connections, the tools, the business, all of it, you get to bring it home.

Brave New World

I’m stoked about what is going on in Toronto and Canada. I’m excited about what is just about to emerge. We’re coming out of our cocoons. We’re finally starting to realize that for it to be a start-up, it must be a business. It was great to see Canadian companies like Freshbooks, Overlay.tv, Raincity Studios, Akoha, iStockPhoto, Thornley Fallis PR, PostRank and Social Media Group. They were all in Austin looking for new clients. This was a marketing event.

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rests are costs.” – Peter Drucker

The good news is that there is room for traditional marketing and the new scary social media marketing. Tradeshow booths, bag swag, and parties co-exist with presenting, participating and engaging with people online and off. Love seeing these people, my friends and acquaintances, and their companies out building their brands. Marketing to the unwashed masses (like me). Then back home to keep on innovating.

And that is the key. These are companies that are building innovating solutions. They are attending conferences like SxSW to build their brands, make people aware of the crazy cool shit they do back at home. It might seem like it’s all bourbon, late nights, and hangovers. But for almost everyone, it’s about being real people with real lives, real companies, real products, real jobs, and the very real need to make money. But it is the conversations and the participation that matters.

What did you bring home?

Let’s home it’s not the dreaded SxSWi sickness.

  1. Pay attention to your customers. It’s not mine, borrowed from Tony Hsieh from Zappos. But it starts to define what you as a startup are doing. What problem you’re innovating around? Who pays you for what? Where are they having conversations? Can you find them to engage with them?
  2. Diversity is critical. “Much of what we think of as innovation is just the creative tension between differing viewpoints”. The diversity of people, venues, presentation formats, art, engineering, media, film, venture, and rock-and-roll create a wonderful tension and we need to continue to embrace this tension.
  3. It’s a great time. It is a tough for a lot of people, but the investment world is driven by greed, not fear. Find the thing that your customers desire, the thing that enables their greed.
  4. It’s about the people and the connections. Spend some time in the weeks following up with the folks you met. Turns out you might meet them next year. /me waves from Canada.
  5. Even with all the social media, crap is still crap. Build something that matters. Make it count for your customers. This is where the innovation is key. You need to be faster, cheaper, better than your competition. And trust me you have competition. You can meet them at SxSW.
  6. Take more pictures. I have 2 cameras, 2 smart phones with cameras, I was thinking about buying a Flip. But I don’t think it matters, until I get into the habit of snapping pictures. #FAIL on my part. Time to change personal information capture habits. Feeling like this is going to be painful.

Tucows – Director of Marketing

Toronto, ON

We’re looking for someone to head up the Marketing Team at Tucows.

Reporting to Ken Schafer (VP Marketing and Product Management), you’ll play an active role in developing the marketing and communication strategies for the company.  Your goal is to energize and enable a marketing team of seven campaign, community, content and communications specialists in order to help them meet all the marketing and communications needs of the company is most of it’s lines of business.

US

At Tucows, we believe the Internet is the greatest agent for positive change the world has ever seen. We know that people find the Internet complex and confusing, so our work is to make things simple and reliable. We’re big on innovation and creativity and believe it is found in every employee, customer and partner we have. And we know that through teamwork we can achieve remarkable things.

Don’t know Tucows? We’re one of Canada’s oldest and most successful Internet companies and our services have customers in over 150 countries.

OpenSRS manages over eight million domain names and millions of email boxes through a reseller network of over 9,000 web hosts and ISPs. Hover is the easiest way for individuals and small businesses to manage their domain names and email addresses. YummyNames owns premium domain names that generate revenue through advertising and resale to marketers and entrepreneurs. Butterscotch.com is an online video network building on the foundation of software and solutions available at tucows.com since 1993.

Our offices in the Liberty Village district of Toronto are home to over 150 passionate and dedicated Tucows’ team members.

You can find out more about us and our brands by visiting our corporate website.

YOU

You are passionate about the Internet – if you aren’t, you won’t like working here.

You’ll bring at least five years experience in Internet marketing management with you and you’ll have a proven ability to drive business forward while continuously improving the value of everything you and your team touches.

Working in a fast-paced team environment won’t scare you. In fact you’d be willing to say “change is my friend” and actually mean it. You present ideas clearly, concisely and always keep an eye on the business benefit of those ideas. You’ll be able to tell us how being self-directed and proactive has been key to your past success and point to ways you’ve been a creative problem-solver and communicator up and down organizational hierarchies.

If you have experience with B2B or channel marketing it will be a strong asset to you in this job.

You could very well have a college diploma or university degree in marketing, communications, or business but you’ve probably learned more from reading and writing blog and Twitter posts than from those degrees.  In fact, if you don’t have an active blog, twitter feed and other social media outlets for your passion for the Internet you’ll have a hard time convincing us you’re right for this gig.

THE GIG

You’re the brain and heart of everything that happens in marketing and communications at Tucows.  You engage with your team to develop goals for and then implement projects in the four key areas we see as essential for marketing this century:

  1. Campaign Marketing including; lead generation (SEM, SEO, email marketing, online ads, webinars, etc.), new reseller sign-up, upsell and retention, sales collateral, etc., as well as data integrity within salesforce.com and ExactTarget databases
  2. Community Building including; community engagement (company blogs, micro-blogs and forums), community outreach via social media, social media monitoring, developing and maintaining an active customer advisory council, etc.
  3. Content Creation including; web site content, screencasts, webcasts, technical documentation, service bulletins (via email, web site, salesforce.com), service status communications (status page, email, twitter, rss, internal war room management), etc.
  4. Communications including; events and tradeshows, corporate media releases, line of business media releases, media outreach, media inquiries, crisis communications, investor relations, etc.

Most importantly, you’ll be happy to roll up your sleeves and do actual work to help move these goals forward.

If this sounds like your dream job, cruise on over to our site to read all the details and drop us your application.