Image courtesy of gotosira some rights reserved I was talking to a friend who runs a >10 person distributed professional services firm. He was looking for better tooling to automate his customer processes. He had recently dropped Salesforce, not because it was too much or too expensive, but because the configuration and usage was too complicated for [...]
Dave McClure and the 500 Startups folks are producing a great looking conference focused on “hack-tics” of customer acquistion. They ran a similar event in April 2010 in SF. – check out tthe presentations on SlideShare and the feedback. At the event speakers provided examples based on real usage and data. David Cowling provided a [...]
The team at GetSatisfaction have put together a great overview on the impact of social media on the sales funnel. It’s an interesting evolution in my understanding of the buying process: Awareness » Interest » Trial » Evaluation » Decision Attention » Interest » Desire » Action The simplification of “Decision” to “Action” makes perfect [...]