It’s been 9 years since Joe Strummer passed away from an undiagnosed congenial heart defect. Joe Strummer and The Clash were my biggest musical influence. I eagerly awaited the release of The Future is Unwritten (and I’m now the proud owner of a Region 2 DVD from Amazon.co.uk). My friends Scott Berkun, Roger Chabra, Saul Colt and others have reminded me about how important Joe was both musically and politically.
Photo in my living room thanks to Lee Dale, Kristin Heeney and Simon White for the best friends and a special gift
“And so now I’d like to say – people can change anything they want to. And that means everything in the world. People are running about following their little tracks – I am one of them. But we’ve all got to stop just following our own little mouse trail. People can do anything – this is something that I’m beginning to learn. People are out there doing bad things to each other. That’s because they’ve been dehumanised. It’s time to take the humanity back into the center of the ring and follow that for a time. Greed, it ain’t going anywhere. They should have that in a big billboard across Times Square. Without people you’re nothing. That’s my spiel.” — Joe Strummer
The team at VisionMobile have updated their Developer Economics 2010 and Beyond research report with an infographic that describes the decisions a mobile develop makes from app design and platform selection to go to market and monetization.
Dave McClure and the 500 Startups folks are producing a great looking conference focused on “hack-tics” of customer acquistion. They ran a similar event in April 2010 in SF. – check out tthe presentations on SlideShare and the feedback. At the event speakers provided examples based on real usage and data. David Cowling provided a list of the social media statistics by different speakers (stats current as of May 2010 — so you hope they are crazier 14 months later), they reinforce the power of mass media platform and while fragmented the web/mobile is a great way to reach people (customers, prospects, leads, fans, haters, almost everyone).
Twitter has 105,779,710 users. 300K new users per day. 600 million search queries per day. 175 employees.
Salesforce thinks that their Youtube channel has the ROI equivalent of 35 super efficient sales reps
Facebook says sites that have added Like button have seen triple growth of fans
Stumbleupon 2010: 10 Million users, 115,000 Facebook fans, 600 Million stumbles/month, 1 Billion ratings, 45 Million URLs, 50,000 discovers/day
Top 5 countries after the US for Facebook usage/traffic: UK, Indonesia, Canada, France, Turkey
70% of Facebook traffic comes from outside the US, 10% increase in the last year alone
37% of tweets originate from mobile devices
Most of YouTube’s views are from videos older than 6 months old, invest in a content strategy.
I am hoping that Michael McDerment might apply to tell the FreshBooks metric story at the SMASH Summit. He first gave this talk at DemoCamp back in 2007 but he continues to evolve it based on the FreshBooks business. It’s one of my favs. And given the updated focus on both acquisition and retention it makes it a perfect opportunity for FreshBooks.
SMASH Summit will feature presentations and case studies on strategies, tactics, and “hack-tics” used in successful internet campaigns across multiple platforms—from search to social to mobile. Led by both tech geeks and savvy marketers, you will walk way with new tips and tricks for pumping up your customer acquisition and retention. In 2010, SMASH Summit debuted to a sold-out audience including speakers and attendees from Facebook, Twitter, YouTube, Apple, Google, Virgin America, National Geographic, Mint, Twilio, Sony, Slideshare, and many others.
I am hoping to attend because I want to see some of the approaches used to acquire customers for $0 dollars. Why? I spent part of Monday, in my role as EiR at VeloCity, asking students and entrepreneurs how they could get to 10,000 (or 100,000 or 1,000,000) users in 30 days with a $0 budget. I’m curious to see both the tactics and the tools that other high traction startups are using to attract and retain customers. Apparently I’ve been spending time understanding marketing and sales automation (again).
Don’t go in to the light! A couple of days ago it was the 5th anniversary of my heart attack at DemoCamp. I am really luck to have friends like Jay, Joey, Sutha, Leila and Greg who understood the symptoms and were caring enough to protect me from myself. I’m very lucky we were at MaRS, because for the heckling I do, the first rule of real estate was my friend. Location, location, location. And I’m really thankful for the spectacular care I received at Toronto General Hospital.
I missed what was one of the most important early DemoCamps, it takes almost these 5 years to play out, but look at the schedule.
Skydasher/Feedcache: Skydasher is Tucows latest super-secret attempt at bringing great services to Webhosters and ISPs and their customers. Feedcache is a big, queryable cache of syndication feeds that application developers can play with. Presented by Ross Rader and Joey deVilla, developer relations dudes at Tucows.
semanticPAL – learnable natural language user interface from nSM Semantic Modules Presented by sasha uritsky
On the schedule were BumpTop and Blogoscope which eventually became Sysomos. Both of which were acquired approximately 3.5 years after their inital DemoCamp presentations.
I often get asked why I continue to do this: DemoCamp, StartupNorth, Founders & Funders. I’ve tried to write about my motivations about this community of crazy, under-appreciated technologists, designers, entrepreneurs. I think that this is a special place. I’ve met a lot of good friends. I’ve learned a lot about great people. I hope that I’ve been able to make Toronto a better place. And I wonder what my role should be going forward. This is my hobby. This is my passion. This is my distraction. I do it because it makes me feel better. It’s just too bad that this isn’t a real gig. I tried at Microsoft. Mark Relph and John Oxley really understood the power of a strong Canadian emerging technology and startup community. It was time to move on. Others think they can manipulate, own and harness the power of loosely connected pieces where the only benefit is in providing a space for the collisions to happen. I like to think of my role as conductor. How do I get the right people to collide so sparks happen.
I’m left thinking I’m very proud of all of the entrepreneurs that I’ve met in the past 5 years. I’m thankful for how much each of you has helped me. And if you feel like I’ve been dishonest or untruthful, please let me try to rectify that. If I’ve ignored you, it’s because your message wasn’t what I wanted to hear. Help me hear you. And to everyone who has become a friend. My table, my bourbon bottle and my office is always open. Please keep on making Canada a place that I am proud to be a citizen.
That’s right Mesh Conference is a DIY event. It’s the Do-It -Yourself endeavour of small dedicated group of individuals. And you can see each of their personalities and interests in the schedule and speakers. Rob Hyndman (@rhh), Stuart MacDonald(@stuartma), Mark Evans(@markevans), Mathew Ingram(@mathewi), and Mike McDerment (@mikemcderment) have been working very hard since 2006 to build a world-class that has attracted renown speakers, mayors, and attendees. The secret is that Mesh is an event that all of them want to attend. The reason they invest time and effort into this event is because it is really for them.
There are great events ranging from my DemoCamp to EcommerceCamp, from MakerFaireTO to Open Toronto, TechTalksTO to HackTO. There are a great number of local events that have emerged. The thing about Mesh is that it started in 2006. Over 5 years ago, shortly after the first BarCampToronto. And since the very first Mesh, it has always had an air of professionalism that others should strive to obtain. Mesh from the very first event was an event that was world class. It was Canadian in size (about 1/10th the size of a US event). But it has always been DIY, it has never felt DIY.
Rob, Stuart, Mark, Mathew, Mike and Sheri deserve true accolades for building an event that defines the emerging technology, emerging culture, emerging policy in Canada. Thank you!
I hope to see everyone at the Allstream Centre this week.
I am not a huge fan of design contests as a motivator or educational tool. However they seem to work, there are business plan competitions like Moot Corp, SIFE Student Entrepreneur Competition, MIT $100K, among others. They do define external criteria, timelines and rewards help structure the process. That aside there is a new competition happening at Mohawk College in Hamilton focused on building “technological solutions to real-world challenges sponsored by health care organizations”.
Ever since I had a heart attack at DemoCampToronto6 I have had a renewed interest in personal health technologies. This shouldn’t be a surprise given that my undergraduate degree in Kinesiology in the Faculty of Applied Health Sciences (ask me about how a 17 year old makes decisions about educational programs, and I did seriously want to be an orthopedic surgeon until I realized I’d have to work with sick people). I’ve been interested in reimagining personal health technology:
Teams are then required to do the necessary research, design and iteration to build a presentation. You can think about this as the initial pitch session whether for funding, recruiting, customer development, etc. Teams create a 10 minute presentation that “demos” the solution. The goal is to concisely present your idea and demonstrate:
Must demonstrate a thorough understanding of the health care problem
Must be clinically useful in the health care environment
Must be created by team for purpose of the competition
Must be technologically feasible
Degree of completion
What’s the best way to present this? Technical details? Screen shots? Demos? Simulators? etc. Up to each team. You need to demonstrate impact and win hearts and minds. I think I’ll look at forking out the $50 to attend including the drive to Hamilton.
Relationship with vendor was noted as the least important factor in selecting a social media monitoring tool, while metrics were seen as the most important. Why do you think that is?
The vast majority of people said their budget for a social media monitoring tool was less than $500/month. Many tools start at $500/month. What ways can social media professionals prove the value of their efforts to get more budget for measurement/management tools?
Most people responded with indifference toward their choice of a social media monitoring tool – 60.1% said it was “okay” and that they’d try something different if it came along. What features would your ideal social media monitoring tool include? If you’ve already discovered it, which one is it and why?