Tucows – Director of Marketing

Toronto, ON

We’re looking for someone to head up the Marketing Team at Tucows.

Reporting to Ken Schafer (VP Marketing and Product Management), you’ll play an active role in developing the marketing and communication strategies for the company.  Your goal is to energize and enable a marketing team of seven campaign, community, content and communications specialists in order to help them meet all the marketing and communications needs of the company is most of it’s lines of business.

US

At Tucows, we believe the Internet is the greatest agent for positive change the world has ever seen. We know that people find the Internet complex and confusing, so our work is to make things simple and reliable. We’re big on innovation and creativity and believe it is found in every employee, customer and partner we have. And we know that through teamwork we can achieve remarkable things.

Don’t know Tucows? We’re one of Canada’s oldest and most successful Internet companies and our services have customers in over 150 countries.

OpenSRS manages over eight million domain names and millions of email boxes through a reseller network of over 9,000 web hosts and ISPs. Hover is the easiest way for individuals and small businesses to manage their domain names and email addresses. YummyNames owns premium domain names that generate revenue through advertising and resale to marketers and entrepreneurs. Butterscotch.com is an online video network building on the foundation of software and solutions available at tucows.com since 1993.

Our offices in the Liberty Village district of Toronto are home to over 150 passionate and dedicated Tucows’ team members.

You can find out more about us and our brands by visiting our corporate website.

YOU

You are passionate about the Internet – if you aren’t, you won’t like working here.

You’ll bring at least five years experience in Internet marketing management with you and you’ll have a proven ability to drive business forward while continuously improving the value of everything you and your team touches.

Working in a fast-paced team environment won’t scare you. In fact you’d be willing to say “change is my friend” and actually mean it. You present ideas clearly, concisely and always keep an eye on the business benefit of those ideas. You’ll be able to tell us how being self-directed and proactive has been key to your past success and point to ways you’ve been a creative problem-solver and communicator up and down organizational hierarchies.

If you have experience with B2B or channel marketing it will be a strong asset to you in this job.

You could very well have a college diploma or university degree in marketing, communications, or business but you’ve probably learned more from reading and writing blog and Twitter posts than from those degrees.  In fact, if you don’t have an active blog, twitter feed and other social media outlets for your passion for the Internet you’ll have a hard time convincing us you’re right for this gig.

THE GIG

You’re the brain and heart of everything that happens in marketing and communications at Tucows.  You engage with your team to develop goals for and then implement projects in the four key areas we see as essential for marketing this century:

  1. Campaign Marketing including; lead generation (SEM, SEO, email marketing, online ads, webinars, etc.), new reseller sign-up, upsell and retention, sales collateral, etc., as well as data integrity within salesforce.com and ExactTarget databases
  2. Community Building including; community engagement (company blogs, micro-blogs and forums), community outreach via social media, social media monitoring, developing and maintaining an active customer advisory council, etc.
  3. Content Creation including; web site content, screencasts, webcasts, technical documentation, service bulletins (via email, web site, salesforce.com), service status communications (status page, email, twitter, rss, internal war room management), etc.
  4. Communications including; events and tradeshows, corporate media releases, line of business media releases, media outreach, media inquiries, crisis communications, investor relations, etc.

Most importantly, you’ll be happy to roll up your sleeves and do actual work to help move these goals forward.

If this sounds like your dream job, cruise on over to our site to read all the details and drop us your application.

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