The Evolution of Social CRM
The team at GetSatisfaction are really nailing the infographics.
They released a great infographic tracking The Evolution of Social CRM. It does a great job explaining how Social CRM should really just be CRM, but isn’t. Social CRM represents a change in attitude and approach that is fundamentally a cultural change for most organizations. This is a challenge for organizations that are silo’d and very transactional in their measurement and engagement. The change to customer-centric processes on the sales, marketing, support tools. The cultural shift from the organization to who the organization enables is big change.