2009 Canadian TMT Predictions

tmtpredictions2009

Deloitte has made their Technology Media and Telecom Predictions for 2009. The session was streamed on UStream.tv. The photostream is up on Flickr. You can find feedback on Twitter. The predictions aren’t really all that insightful, they don’t prescribe any solution or advice for companies whether they be large, medium or small. It’s a very good job summarizing the weak signals and trends from 2008 moving into 2009.

The most interesting commentary (other than Simon Avery inappropriately calling for the demise of the National Post before 2010) was during recessions that larger companies look strongly at ROI (Return on Investment) and that because of zero-based budgeting that companies are looking at spending $0 on innovation and research. Given the history of big companies failing on their investment on innovation, there is a huge need to change innovation by building a culture of execution, aka, getting shit done. And for startups where the investment in the right thing is even more important.  

  1. Make every electron count: the rise of the SmartGrid – Transforming our electrical network to be as smart as our telecommunications network.
  2. Disrupting the PC: the rise of the netbook – They’re cheap, they’re small, they’re cute…did we mention they’re cheap.
  3. Downsizing the digital attic: when infinite storage is a bad thing – Don’t hit that save key…when cheap storage ain’t so cheap
  4. Social networks in the enterprise: Facebook for the Fortune – Enterprise 2.0 is affordable and no training wheels are required
  5. Putting print out of peril may require stopping the pressess – 4 sale: 1 major city nwspaper – $20 obo (or best offer)
  6. Rising stars take on the megastars: Indie is the new mainstream – Be like Feist: 1, 2, 3, 4…smaller acts pack the floor
  7. The dawn of WIFI radio: 10,000 radio stations in your pocket – It lets you listen while you travel, but knows where you are.
  8. Mobile advertising finds its meaning: cell phone ads are the new billboards – Monetizing the screen you look at 50 times a day.
  9. Smart phones: how to say clever in a downturn – It’s not dumb to pay a premium for a smart phone.
  10. Digital communication loses its message: no email Fridays – When a productivity tool starts impairing productivity.
  11. The mobile broadband accident in slow motion: traffic jams on cellular networks – Netbooks and smartphone are chewing up bandwidth.
  12. One for all and all for one: no more redundant fibre optic network – Sharing the cost of fibre means more speed sooner.
  13. The browser becomes the operating system: changing of the guard? – Better living through better browsers.

The reports are available for perusal:

4 thoughts on “2009 Canadian TMT Predictions”

  1. agreed on pov… they made an interesting but obvious point on mobile advertising but didn't really make any predictions on how this relates to our market and what else within mobile may be more impactful besides saying sms works great.

  2. agreed on pov… they made an interesting but obvious point on mobile advertising but didn't really make any predictions on how this relates to our market and what else within mobile may be more impactful besides saying sms works great.

  3. Hi Guys, Thanks for the comments, and sorry you didn't find the Predictions detailed enough. That is at least partially the fault of the format — today's presentation was meant to be a high level overview, and it is tough to get to the heart of 13 predictions in 40 minutes! But if you check out the FULL Predictions on the Deloitte website each one has 1000 words of detail with footnotes, ramifications, contrary evidence and practical bottom line suggestions for industry and individuals. There is tons of "solutions and advice" for companies. It may not be great advice (although we tried!) but it is there. But not the sort of stuff I can cover in 200 seconds, especially when most of the crowd may not even know what a smartgrid or wifi radio even is! Hope that helps, duncan stewart director of research deloitte canada TMT

  4. Hi Guys,

    Thanks for the comments, and sorry you didn't find the Predictions detailed enough. That is at least partially the fault of the format — today's presentation was meant to be a high level overview, and it is tough to get to the heart of 13 predictions in 40 minutes!

    But if you check out the FULL Predictions on the Deloitte website each one has 1000 words of detail with footnotes, ramifications, contrary evidence and practical bottom line suggestions for industry and individuals. There is tons of "solutions and advice" for companies. It may not be great advice (although we tried!) but it is there. But not the sort of stuff I can cover in 200 seconds, especially when most of the crowd may not even know what a smartgrid or wifi radio even is!

    Hope that helps,

    duncan stewart
    director of research
    deloitte canada TMT

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