Trendwatching

Trendwatching

trendwatching.com is set to release their 2008 Trend Report on September 28, 2007. The report has an early-bird price of $499, which is just ridiculously cheap. The trends are primarily social and cultural, i.e., they don’t cover significant technology trends like cloud computing, mobility, and richer interfaces. The focus on broader trends helps identify directions for larger brands. The list of historical trends is just a great summary of emerging consumer trends. Combined with Springwise, these are great tools for understanding people and the next big thing.

2008 Trendwatching Table of Contents

  • Eco-Embedded
  • Ecommerce, The Sequel
  • Story Suppliers
  • Really Real
  • Vicarious Consumption
  • Virtual Value
  • Uber Obscure & The Next Small Thing
  • Edited/Curated By
  • Meconomy
  • Happynomics
  • The Global Brain
  • Forever Trends
  • Nations Lite
  • Insperience Economy
  • Status Spheres
  • Faster Fashion
  • Brand Bulters
  • Acce$$
  • Snack Culture

“Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments.” – Cheskin

There are a lot of insights in the trend reports. The trendwatching.com report really provides a compact way to interact with the detailed ethnographic, sociological and economic data. Cheskin describe the sharing of insights as the final outcome of ethnography research.

The insights that are generated through ethnographic research are useful to the whole team and to the client's whole organization. Storytelling and information design can be used to communicate the value of the work and the possibilities it holds for creating something wonderful. – An Ethnography Primer [PDF]

Storytelling is an art. I think it’s time to read up on using it as a tool in business.

10 thoughts on “Trendwatching”

  1. <p>Not only are you a Macintosh user who now works for Microsoft (where they chastise you for one or two stray words), you are a former employee of a university who supports charging hundreds of dollars for research.</p>

  2. <p>Joe, </p><br />
    <br />
    <p>All of your statements are correct. I am a Macintosh user. I now work for Microsoft. I am a former employee of a university. And I support charging for research. </p><br />
    <br />
    <p>I'm not suggesting that all research should be conducted under the guises of selling PowerPoint slides and reports for $500. There is a lot of interesting commercial research like the <a href="http://www.adaptivepath.com/ideas/reports/&quot; target="_blank">Adaptive Path's reports</a> or <a href="http://www.nngroup.com/reports/&quot; target="_blank">NN/g reports</a>. There is a lot of research like the work at <a href="http://research.microsoft.com/&quot; target="_blank">MSR</a> that costs more than $500.</p>

  3. <p>At least your baby won't think your a sellout for a good 16 years or so :-)</p><br />
    <br />
    <p>You will be an argyle wearing superhero.</p><br />
    <br />
    <p>I'm pretty sure my kid will figure it out when she is about 8 or 9. She'll listen to all my old punk rock records and then one day I'll hear, 'Daddy why do you feed the machine?' </p><br />
    <br />
    <p>That is when my brain will snap and I'll go work in a bowling alley like Homer did on The Simpsons only to be forced back to consulting. I'll have a desktop picture collage of baby pictures that says 'Do it for her' and listen to old Bad Religion records and think well at least I'm not a horny old pervert like Graffin.</p>

  4. Not only are you a Macintosh user who now works for Microsoft (where they chastise you for one or two stray words), you are a former employee of a university who supports charging hundreds of dollars for research.

  5. Joe,

    All of your statements are correct. I am a Macintosh user. I now work for Microsoft. I am a former employee of a university. And I support charging for research.

    I'm not suggesting that all research should be conducted under the guises of selling PowerPoint slides and reports for $500. There is a lot of interesting commercial research like the Adaptive Path's reports or NN/g reports. There is a lot of research like the work at MSR that costs more than $500.

  6. At least your baby won't think your a sellout for a good 16 years or so 🙂

    You will be an argyle wearing superhero.

    I'm pretty sure my kid will figure it out when she is about 8 or 9. She'll listen to all my old punk rock records and then one day I'll hear, 'Daddy why do you feed the machine?'

    That is when my brain will snap and I'll go work in a bowling alley like Homer did on The Simpsons only to be forced back to consulting. I'll have a desktop picture collage of baby pictures that says 'Do it for her' and listen to old Bad Religion records and think well at least I'm not a horny old pervert like Graffin.

  7. <p>LOL,</p><br />
    <br />
    <p>'I didn't sell out, Son, I bought in. Keep that in mind.' & Christopher MacDonald as the Dad in SLC Punk</p>

  8. <p>Sounds like an interesting report which I would love to read, but $499 price tag is pretty scary. I am sure for a big ass marketing firms is just a pocket change so they can re-sell it in their own packaging when they will be ready.</p>

  9. Sounds like an interesting report which I would love to read, but $499 price tag is pretty scary. I am sure for a big ass marketing firms is just a pocket change so they can re-sell it in their own packaging when they will be ready.

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