Tangible results

by david on January 7, 2007

Between the Tangible and Intangible
[by lil’bear]

Tara’s talk about losing her mojo has me thinking about the tangible and intangible parts of my own work. Which leads to a bigger question. What is it that I do?

we end up spending a great deal of time creating tangibles to keep the peace. Someone once told me that the more intangible your business is, the more tangibles you will have to produce and the more tangible your business is, the more intangibles you will have to produce.

Historically I’ve looked to interaction design for the tools, processes, deliverables.

These are all very tangible. They are a means to communicate. They are not comprehensive. Because there are other deliverables that I routinely deliver, including:

  • Pricing models
  • Cash flows
  • Competitive analysis
  • Product roadmaps
  • Working software prototypes

Many of these deliverables are part of business planning for startup organizations. Others are part of a product management process. (Blackbot has a list of some product management tools).

Identify and Design

All of these are points along a path to help identify people’s needs, behaviours, desires, and goals while designing new products, services, offerings, and systems to support the culture or ability.Time to start planning the future.

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  • Tara Hunt

    Hey now! Who is loose? ;)

    Great links David…I really think we need to also somehow break down the dichotomy between tangibles and intangibles. We know how important the intangibles are…how they can make or break projects and how they often come from the real expertise and can’t be taught in books. That’s the question we need to really address.

  • Joe Clark

    "Loosing" her mojo?

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