Thoughtless Innovation

I’ve started thinking more about creating new products, experiences, companies, etc. IDEO, Frog and Cheskin have long captured my imagination. Fulton Suri describes an empathetic economy as a future possibility “about a huge opportunity for innovation in which a similar level of empathy and imagination might be applied to the many different kinds of people who populate the business ecology of a particular industry, not just customers/end-users/consumers”. This is incredibly similar to the thinking the Jevon is doing about the emerging consultant counter culture and how new organizations work. Understanding people, their environment, the social situation, their needs, their desires are key.

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