Comments on: Lunch with High Road Communications

By: Jonathan

Jonathan — Fri, 12 Jun 2009 03:06:16 +0000

I thought at take a little shot at expanding on some points made by Mia during this chat to the best of my ability. Twitter interviews are interesting but always leave something to be desired.

Q: From a PR perspective, can u describe the top 3 shifts in client behaviour / needs in ‘09? #adlounge #artunexpected

A: The future is not digital. The future is integrated…

-Communications have become associated with usability. The message should reach the client at the point of their choice; it should not be sought out. Ideas and information, if effective, must be found in a multiplicity of mediums; only then can they easily integrate into people’s lives. By delivering information casually assessable ways with other useful information not only will it be observed but can be acted upon with ease.

A: Look for sustainable ideas, not one off blips… #artunexpected
-The test of almost any today is rigorous; it must survive reformats, juxtapositions, and be forwarded through a myriad of interpersonal and broadcast networks. There has to be intrinsic meaning overriding the nullifying effects of both noise and criticism.

A: And pick programs that make an impact and execute flawlessly. #artunexpected
-People enjoy forwarding quality communications but they love forwarding failed ones even more. Getting publicity for a job well done is now possible more than ever, on the flipside, to try to stem the future publication of severely flawed attempts can be an exercise in futility. In the end premium campaigns are worth far more for all parties involved than a mere mission accomplished.

I’d be very appreciative if you could give me some feedback regarding my interpretation of these answers. Keep up the good work!

By: Jonathan

Jonathan — Fri, 12 Jun 2009 03:06:00 +0000

I thought at take a little shot at expanding on some points made by Mia during this chat to the best of my ability. Twitter interviews are interesting but always leave something to be desired. Q: From a PR perspective, can u describe the top 3 shifts in client behaviour / needs in ‘09? #adlounge #artunexpected A: The future is not digital. The future is integrated… -Communications have become associated with usability. The message should reach the client at the point of their choice; it should not be sought out. Ideas and information, if effective, must be found in a multiplicity of mediums; only then can they easily integrate into people’s lives. By delivering information casually assessable ways with other useful information not only will it be observed but can be acted upon with ease. A: Look for sustainable ideas, not one off blips… #artunexpected -The test of almost any today is rigorous; it must survive reformats, juxtapositions, and be forwarded through a myriad of interpersonal and broadcast networks. There has to be intrinsic meaning overriding the nullifying effects of both noise and criticism. A: And pick programs that make an impact and execute flawlessly. #artunexpected -People enjoy forwarding quality communications but they love forwarding failed ones even more. Getting publicity for a job well done is now possible more than ever, on the flipside, to try to stem the future publication of severely flawed attempts can be an exercise in futility. In the end premium campaigns are worth far more for all parties involved than a mere mission accomplished. I’d be very appreciative if you could give me some feedback regarding my interpretation of these answers. Keep up the good work!

By: Tara 'Miss Rogue' Hunt

Tara 'Miss Rogue' Hunt — Thu, 20 Apr 2006 04:59:10 +0000

LOL. That's awesome David.

Man, it wasn't too long ago that I had a resume in at High Road. Never heard back. I think my techniques were a little 'radical' two years ago.

What was the reaction to BarCamp et al? I'm totally looking forward to seeing the Tdot version. This weekend Chris and I are in Bangalore.there are 200+ people expected! Crazy. Chennai was last weekend, and although we didn't get down in time, we were told it was a HUGE success. We'll be chatting with the Chennai organizers at BCBangalore on Saturday.

Man.sumpin's stirring in the world. I'm pretty pumped about it. Is it just me, or does it seem to have exploded in the past 6 months?

By: Tara 'Miss Rogu

Tara 'Miss Rogu — Wed, 19 Apr 2006 21:59:00 +0000

LOL. That's awesome David.

Man, it wasn't too long ago that I had a resume in at High Road. Never heard back. I think my techniques were a little 'radical' two years ago.

Man.sumpin's stirring in the world. I'm pretty pumped about it. Is it just me, or does it seem to have exploded in the past 6 months?

By: Sarah Spence

Sarah Spence — Wed, 19 Apr 2006 21:08:27 +0000

Fantastic session at High Road today & thanks for coming! There are some significant challenges in how PR addresses the online world. We should be sparking discussions, providing information and connecting the dots between people, issues and the corporate world. but doing it in a meaningful and valuable way is the BIG challenge. Playing a credible role in the online world is what keeps me up at night!
Cheers,

Sarah Spence

By: Heather Steele

Heather Steele — Wed, 19 Apr 2006 20:58:42 +0000

Thanks David for coming in, loads of food for thought. Looking forward to seeing how this industry evolves and the impact it will have, particularly on Toronto.

By: Sarah Spence

Sarah Spence — Wed, 19 Apr 2006 14:08:00 +0000

Sarah Spence

By: Heather Steele

Heather Steele — Wed, 19 Apr 2006 13:58:00 +0000

Thanks David for coming in, loads of food for thought. Looking forward to seeing how this industry evolves and the impact it will have, particularly on Toronto.